Basically, I did a lot of cold calling for local business SEO, and have left messages on multiple businesses. I'm getting a lot of calls back, however, my caller ID doesn't say which business is calling. Sometimes the owner will call with his cell phone. I usually pick up and say. " Hello, ____ Marketing, James speaking." Then they would say; "Hi....you called me about a marketing service." At this point I want to know who I'm talking to before I go into the whole "pitch" (This is so I can talk about their company by name and their markets). How should I phrase this? Should I just say " Can I ask who's calling?". That makes it seem a little "rude" wouldn't it? Because it doesn't show that they're important or whatever. What would be a good way of figuring out what business is calling instead of asking them explicitly?