Another Google Update on It's way

That means that, for example, keyword density (or whatever freaking stat google wants to take into account to rank a site), serves no other purpose than trying ti rank in google.

Like, a user doesnt give a fuck about freaking meta tags or having keywords in bold... Those "practices" are just there to try to rank google. Thats it!

CLEAR EXAMPLE: Landing Pages!!! You really dont give a fuck about what google thinks about them, why??? Because their purpose is to engage with the user!!!

There is no real whitehat and you are greyhat at best.

Those practices are publicly given to webmasters by Google so they are as white hat as they come.
 
Thanks a lot for the awareness. I'll look out for whatever they want to bring on-board
 
glad to see someone who does single variable testing. May i know what has been the biggest eye opening test result that you have seen over the last few months?! feel free to PM if you want to keep it a secret. !!! : - )

Well, sending it in a PM to you still won't keep it a secret? ;-)

But some of the most eye openeing must be this.... We all know that
  • Use of keyword in URL is important
  • A page ranks better if the keyword is in the meta description
  • Easy readability(Score) calculated by Flesch Kincaid or Dale-Chall makes a difference
  • It's important that the IP location of your server matches the country/market you're trying to rank in.
Right?

Wrong.

We've scraped millions of pages in both the US and foreign SEO markets, and none of these "ranking signals" have a strong enough correlation to be called a significant ranking boost.

So many techniques that we nowadays belive is "Best SEO practice" is based on plausible hypotheses, which have then been shouted in our consensual echo chamber until we all began to believe in them and, ultimately, recommend them.

I publish my finding and results to a small group of Scandinavian SEO-geeks and invites are closed right now, and it's probably in a foreign language for you. But I still recommend signing up for S.I.A, as they to the same thing as us.

The days of secret methods and insane blackhat techniques are soon to be over, and please don't fall for the classic "shiny objects syndrome". Be sure to keep an eye out when large SEO-medias like Ahrefs, Semrush and Authoritiyhacker (A few among many good) publishes data studies. That should keep you updated on 95% of what's going on. The last 5% can be gained by doing your own experiments, testing, adapting and expanding your skillset.
 
Hi, @seo-sem

I totally agree with you, everything that you said. My website also heavily hearts by this update, almost 90% of traffic has been gone. I am not doing any black or even gray hat SEO practice on my website. Most of my top ranked keywords pushed on the 2nd or 3rd pages, I am not sure what to do. Just waiting to this update fully settle down.

Feel free to send me your website. I'd be happy to take a brief look and provide you with feedback.
 
Sure, but in the end, anything that you do to influence serps is just greyhat at best.

No, it's not gray hat if Google's telling you to do that. Google want webmasters to basic quality guidelines for better SERP visibility. Even white hat tactics can be used to influence the SERPs.
 
google-site-diversity-tweet.png
 
Consuming outreach campaigns" is the same thing as building backlinks... AKA its a blackhat practice to build backlinks...

In a sense, everything you do to INFLUENCE the google search engine results pages is blackhat. Whitehat would be to build a site completely ignoring what google takes as good or bad to rank a site.

REAL WHITEHAT doesn't exist. Everyone builds sites just to influence google serps and try and rank higher.

If you were really whitehat, you wouldn't give a damn about what google thinks about your site.

But by simply working on "keyword density", "keeping within google rules", is just licking google's balls hoping your site ranks...

Seriously, keeping a good "keyword density", for example, doesn't really help anyone except trying to rank in google.

So, in that sense, "consuming outreach campaigns" and "buying 'legit guestposts' links off a shady forum" are exactly the same bullshit, for the sole reason that the goal of doing both things is to influence google serps in your favor. In the end, building links or doing anything to get links, is blackhat seo.

Makes sense?

No sense at all. Yes, technically any SEO would be seen as blackhat, because you are trying to influence Google rankings. But there is a clear distinction between giving Google what it wants, and doing exactly what Google tells you not to do.

Google is pretty clear about what they want:

1) A site that it can crawl easily (as easy as possible), that is easy to understand

2) Quality, informative content that helps users find the answer/product/service as easy as possible with as few searches as possible.

3) Links gained because other people found the content of your site valuable enough that they wanted to link to it

Everyone likes to throw their toys out of their cots every time Google makes an algorithm change, because the change affected them negatively and in 99.9% of cases it's because the SEO/webmaster was doing exactly what Google was telling them not to do. The reason Google has to update it's algo is because there is a lot of people out there keep doing what Google tells them not to do, specifically because they want to game the system. Instead of putting in the work and playing the long game.

Will things slip through the cracks? Obviously. But that doesn't mean you can't do SEO without being blackhat.
 
No sense at all. Yes, technically any SEO would be seen as blackhat, because you are trying to influence Google rankings. But there is a clear distinction between giving Google what it wants, and doing exactly what Google tells you not to do.

Google is pretty clear about what they want:

1) A site that it can crawl easily (as easy as possible), that is easy to understand

2) Quality, informative content that helps users find the answer/product/service as easy as possible with as few searches as possible.

3) Links gained because other people found the content of your site valuable enough that they wanted to link to it

Everyone likes to throw their toys out of their cots every time Google makes an algorithm change, because the change affected them negatively and in 99.9% of cases it's because the SEO/webmaster was doing exactly what Google was telling them not to do. The reason Google has to update it's algo is because there is a lot of people out there keep doing what Google tells them not to do, specifically because they want to game the system. Instead of putting in the work and playing the long game.

Will things slip through the cracks? Obviously. But that doesn't mean you can't do SEO without being blackhat.

Are you saying guest posts and outreach is black hat or fine?
 
Anyone seeing any movement in the hospitality sector? Hotels, resorts, casinos (not online casionos)? I have seen literally NO change one way or the other for my 100+ clients....
 
What about that guy who ranked plano rhynoplasty with 100% Latin garbage and zero content?

Speaking of Kyle Roof, I'd highly recommend you sign up for S.I.A (Search Intelligence Agency), where they actually test things out. It's also here where the Lorem Ipsum ranking process was explained first, and also how it came crashing down afterwhile.
.

I've read some of his S.I.A reports and they are useless because his' ranking words that don't exist along with Lorem Ipsum for which there is no search volume and no competitions. It's 2019 and he keeps bragging about that website he ranked from Nova Scotia. The problem is that was years ago and those methods no longer work. If he is so smart he'd be using current examples. Some of the reports I've read were from October, November, December, January and I was shocked that he did not mention anything about Google's updates from the spring/summer 2018. He kept talking about ranking Lorem Ipsum. He claims that he's using scientific methods, let me tell you this, his science is pure useless garbage. I can't believe people pay money for this.
 
feel free to PM if you want to keep it a secret. !!! : - )

That's what I do when I wanna keep something a secret. I PM it to random internet people.

Those practices are publicly given to webmasters by Google so they are as white hat as they come.

What royserpa is trying to say is this: Google ideally would like you to design a site and ignore them completely.

Everything we do and that we take as "normal" is trying to manipulate the SERPs in a way that we won't get penalized (white hat) BUT STILL is focused on getting ranked and is not ignoring Google as they would like you to.

I know exactly what he's trying to say but I can't explain it any better either.

Well, sending it in a PM to you still won't keep it a secret? ;-)

But some of the most eye openeing must be this.... We all know that
  • Use of keyword in URL is important
  • A page ranks better if the keyword is in the meta description
  • Easy readability(Score) calculated by Flesch Kincaid or Dale-Chall makes a difference
  • It's important that the IP location of your server matches the country/market you're trying to rank in.
Right?

Wrong.

We've scraped millions of pages in both the US and foreign SEO markets, and none of these "ranking signals" have a strong enough correlation to be called a significant ranking boost.

So many techniques that we nowadays belive is "Best SEO practice" is based on plausible hypotheses, which have then been shouted in our consensual echo chamber until we all began to believe in them and, ultimately, recommend them.

I publish my finding and results to a small group of Scandinavian SEO-geeks and invites are closed right now, and it's probably in a foreign language for you. But I still recommend signing up for S.I.A, as they to the same thing as us.

The days of secret methods and insane blackhat techniques are soon to be over, and please don't fall for the classic "shiny objects syndrome". Be sure to keep an eye out when large SEO-medias like Ahrefs, Semrush and Authoritiyhacker (A few among many good) publishes data studies. That should keep you updated on 95% of what's going on. The last 5% can be gained by doing your own experiments, testing, adapting and expanding your skillset.

You're only stating the obvious (blatantly obvious BTW, sorry to be blunt but what you're saying there is SEO 101....) and once again you're trying to sell your friend's SEO group membership.

Are you Kyle Roof yourself? Nothing wrong if you are. Honest. His Plano experiment was one of the best things I saw in black hat in years. So if you're him that's great.


No, it's not gray hat if Google's telling you to do that. Google want webmasters to basic quality guidelines for better SERP visibility. Even white hat tactics can be used to influence the SERPs.

What I said above. royserpa is trying to convey the idea that anything we do is trying to manipulate SERPs and is not natural at all.

If it weren't for Google would we even care about kw density at all?


I don't know what they call the aftershock but it double-fucked some of my best (100% white hat) sites.

No sense at all. Yes, technically any SEO would be seen as blackhat, because you are trying to influence Google rankings. But there is a clear distinction between giving Google what it wants, and doing exactly what Google tells you not to do.

Google is pretty clear about what they want:

1) A site that it can crawl easily (as easy as possible), that is easy to understand

2) Quality, informative content that helps users find the answer/product/service as easy as possible with as few searches as possible.

3) Links gained because other people found the content of your site valuable enough that they wanted to link to it

Everyone likes to throw their toys out of their cots every time Google makes an algorithm change, because the change affected them negatively and in 99.9% of cases it's because the SEO/webmaster was doing exactly what Google was telling them not to do. The reason Google has to update it's algo is because there is a lot of people out there keep doing what Google tells them not to do, specifically because they want to game the system. Instead of putting in the work and playing the long game.

Will things slip through the cracks? Obviously. But that doesn't mean you can't do SEO without being blackhat.

Think about it, even white hats manipulate items 1 to 3, even if accidentally.

Are you saying guest posts and outreach is black hat or fine?

By Google's policies it's Black hat. They're not natural content. Same as buying links IMO

Anyone seeing any movement in the hospitality sector? Hotels, resorts, casinos (not online casionos)? I have seen literally NO change one way or the other for my 100+ clients....

No. This was targetted. Financial sector. Google is probably going to enter the financial sector heavily, probably linked to cryptocurrencies (hint hint hello Facebook you might have competition soon).
 
Are you saying guest posts and outreach is black hat or fine?

I'm saying that if you really have a great piece of content that can add value to another piece of content, there is nothing wrong with bringing your content under the attention of the other person. If they decide that linking to your content is worth it, then Google wouldn't have a problem with that either. But paying a bunch of sites to link to you, just because you are paying them is obviously a different story.
 
Let s say the owner of backlinko publishes a unique, well researched piece of content, lot s of external links to relevant sources, etc on ahrefs blog. At the bottom, he has an author box with a few words and link to his blog. Blackhat or whitehat? Interested in your thoughts. I d say it s fine from google s perspective.
 
I've lost half of my organic traffic in few days and losing still.
 
GSC showed data today for 04.06 and there's an increase of 10% in my traffic. Let's see in the following days what will be the trend.
 
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