Annoying website that won't rank

Ninya

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Hi guys,


Just got a question, hoping someone can fill in the gaps as I'm lost. I'm sure it's just a "time" thing but it's getting quite frustrating.

Got a new client maybe 3 months ago or so. Since then I've done some SEO to it (Diversified backlink packages, about 15 private network posts on my private network and social bookmarks, etc)

The website has been up for a few years already and was on a HTML page, I changed it to wordpress, added sitemaps, added to webmaster tools, etc did all the usual stuff. It's indexed in Google and Google has accepted all the on page changes, etc.

However, this website is still not even ranking in the top 250. It's a simple term in Australia, basically air con installations, etc suburb based keywords and it's still not ranking. I find this ludicrous? I'm wondering if it's at all possible because it's not a .com.au domain? I don't think it's the problem though cause I've never run into something like this before.

What do you guys suggest I use in terms of link building or on-page changes to actually break it into even the top 100? The homepage has about 400 words and it's all optimised (Better than a lot of other client sites I have ranking) but nope, just won't budge.

Any suggestions or ideas would be highly appreciated.

Kind Regards and hope you're all having a lovely day. :)
 

andyf91

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Ya that should be at least ranking with that and if you dont see a manual penalty in GWT maybe its possibly an algorithm penalty.
 

youtalkmedia

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it really sonds like the domain was hit with something. Maybe he came to you after his last SEO guy blasted his site with crap links?

Even a new domain, with little SEO should be i the first 100-200 results in a local SEO term right off the back.

Unfortunately, you may need to try using a new domain.
 

nullfo

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Check out the links on ahrefs and see the charts, any huge drops/increases? Check the anchor diversity also.

If you want a full ahrefs report for the domain so you can disavow if necessary, just shoot me a PM.

We have an Enterprise account and we're nowhere close to hitting our limit.

nullfo
 

Visit

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Hmmmmm, keep in mind that each time you get dinged by google, there is a logic behind it, maybe your blog doesnt answer to the keyword search or lacks information, or if your affiliate offer doesnt have any use to what people are searching for when visiting your site.
 

umerjutt00

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Send tons of G+1's to the site. In most of the cases, it works for me.
 

Ninya

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Send tons of G+1's to the site. In most of the cases, it works for me.

Thanks I'll give this a go.

Thanks to everyone else too. It's weird though because the only links that were built were from natural means like directories and whatnot, as this website was made by me 4-5 years ago but they only started SEO now.

I'm really confused as to what penalty it could have but yeah you guys pretty much suggested most things I've done. I'll give it a go for a bit longer and then I'll have to suggest another site to the client (ugh.).

Thanks all, much appreciated.
 

krswlr

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Interesting. Did it happen after migrating to Wordpress? Did you keep the website structure untouched and made proper redirects?
If it is not the case your website might have been hit with a penalty.
 

Valii

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the problem is with anchor optimization and keyword density.
Redo the homepage content and don't optimize it for the keywords you're anchoring but for a long tail derived from your anchors... it will mess the GBot up and it will see your anchored links as natural.
 

Ninya

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the problem is with anchor optimization and keyword density.
Redo the homepage content and don't optimize it for the keywords you're anchoring but for a long tail derived from your anchors... it will mess the GBot up and it will see your anchored links as natural.

Sounds pretty legit man. I will do this together with some Google+ and social bookmarks to add to it. The other pages are looking fine but homepage seems to be having the dramas so you might be spot on.

I'll keep you all posted on the solution (If found).
 

Techxan

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Its not a "time" thing, its a "you don't know what yo are doing" thing.

I bet that your on page SEO is off.

You are promoting a local business, using a local search term, but you are not promoting your business within the local algorithm.

Air conditioning companies, especially small local ones, do not build links to their website. They do not know how. Building links to a local website is a sure sign to Google that you are trying to influence the rankings of that site, especially if there are no citations or reviews.

When Google gets a local search term, they render "blended results". With blended results they try to give a mix of local businesses, and national results.

I there are 6 or7 local businss for the term, they will be displayed, and the rest will be non local results. Occasionally they will give you 10 local businesses,if that many fit the term, leaving no room for the non local term.

Since you are not using the local algorithm, your customer is only being considered (if the linking hasn't caused penalties) for the non local results, and since the purpose of the local algorithm is to give an advantage for local businesses who promote their business within the local algo, your site will never outrank anyone doing a good job with real local seo.

You need to stop right now, and learn about real Local SEO, not link building, or you are going to destroy this sites raking completely.

Since you have told us right off the bat that you pulled down an HTML site and replaced it with Wordpress, I imagine you did that because you believe that WP will rank better, a further indication that you have no idea about SEO.

How did you justify to the customer that you needed to switch from HTML to wordpress? Why would you saddle a customer who is used to doing no maintenance on their website with on that will require attention weekly from now on?

Was there something wrong with the website that had been in googles index for 5 years? Did you even try to rank that? Did you do any on page optimization, or just burn the HTML site so you could build a WP site?

If you promote this business like a local business it will begin to rank. Even if you rak it without the local algo, it will eventually get penalized due to unnatural links, because you do not know how to do that right either.

Three months into a local campaign you should have have 200 + quality citations, a review acquisition system, and tweaked the on page SEO, along with creating the various social media accounts.

You have not done what you should have, and you should not have built any links until all this was done.

In many small markets, the citations and onpage seo should bring the site to the second page in a month or two, and sometimes into spot one.
 
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Ninya

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You've read this entire thread wrong. Way to embarass yourself :congrats:
In the meantime, take your attitude elsewhere.

Its not a "time" thing, its a "you don't know what yo are doing" thing.

I bet that your on page SEO is off.

You are promoting a local business, using a local search term, but you are not promoting your business within the local algorithm.

Air conditioning companies, especially small local ones, do not build links to their website. They do not know how. Building links to a local website is a sure sign to Google that you are trying to influence the rankings of that site, especially if there are no citations or reviews.

When Google gets a local search term, they render "blended results". With blended results they try to give a mix of local businesses, and national results.

I there are 6 or7 local businss for the term, they will be displayed, and the rest will be non local results. Occasionally they will give you 10 local businesses,if that many fit the term, leaving no room for the non local term.

Since you are not using the local algorithm, your customer is only being considered (if the linking hasn't caused penalties) for the non local results, and since the purpose of the local algorithm is to give an advantage for local businesses who promote their business within the local algo, your site will never outrank anyone doing a good job with real local seo.

You need to stop right now, and learn about real Local SEO, not link building, or you are going to destroy this sites raking completely.

Since you have told us right off the bat that you pulled down an HTML site and replaced it with Wordpress, I imagine you did that because you believe that WP will rank better, a further indication that you have no idea about SEO.

How did you justify to the customer that you needed to switch from HTML to wordpress? Why would you saddle a customer who is used to doing no maintenance on their website with on that will require attention weekly from now on?

Was there something wrong with the website that had been in googles index for 5 years? Did you even try to rank that? Did you do any on page optimization, or just burn the HTML site so you could build a WP site?

If you promote this business like a local business it will begin to rank. Even if you rak it without the local algo, it will eventually get penalized due to unnatural links, because you do not know how to do that right either.

Three months into a local campaign you should have have 200 + quality citations, a review acquisition system, and tweaked the on page SEO, along with creating the various social media accounts.

You have not done what you should have, and you should not have built any links until all this was done.

In many small markets, the citations and onpage seo should bring the site to the second page in a month or two, and sometimes into spot one.
 

SEOnetic

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may be some time i saw theme is the criminal for not ranking.
 
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