Monzani
BANNED
- Jun 3, 2019
- 1,509
- 2,082
First of all: nothing new here. You have probably seen this old strategy being used several years ago and thought that by 2023 it was dead.
However, using a sales tracker, I noticed that some stores are having thousands of monthly sales using good old ''JUST PAY SHIPPING''.
So, just to recap for those who don't know this sales strategy...how does it work? You are apparently giving away free products, but ultimately you are going to charge the value of the product through shipping costs.
This applies mainly to very cheap products ($1-$3) that you can charge between ($8 - $14) for shipping. There are stores that are going a bit extreme and even using this strategy to ask for $19.90 shipping, which to me sounds a bit absurd and unrealistic, because shipping can't be that expensive. But anyway, if they are doing, must be working for them.
Here you must be thinking: who is stupid enough to fall for this? Well, the point of this strategy is simple: make the customer think he is getting something and being smart by buying it. Your creativity is the limit to justify this free product.
Here some creative strategies I have found to justify a free product and try to convince the customer to pay the amount thinking it is the price of shipping:
Basic: The simplest method is precisely to say that the store is having a big liquidation and needs to burn stock. It is not very appealing, nor creative, but it is what many people do.
Store Anniversary: ''to honor our store's one-year anniversary today, we are offering free products for a limited time'', they usually try to appeal by telling the customer that the price will return to the normal value in the next few hours/days.
Closing the store: I've also seen some stores appealing to the sentimental side, saying that the owner worked hard creating the site and unfortunately couldn't realize his dream and is closing the project. Then, to get rid of the stock, he is giving it away for free to whoever is available to pay for the shipping.
Be a guinea pig: this works especially with modern products and electronic devices. You can say you have created a new technology and need 100 people to test it free of charge. The person only has to pay the shipping. This sounded like genius to me.
Beta Testers: this is another strategy similar to the one I mentioned above. You say that you have created an upgrade for a product and you need volunteers to test the product and give feedback. Ask for the email address of the "volunteer" who will pay only the shipping to receive your amazing technology shipped from China.
Well, it is an old strategy, but it still works very well for those who do not abuse greed and sell very cheap products. Be prepared to have a 35% rate of visitors going to the cart and many of them giving up when seeing the shipping price, but many will convert into sales.
However, using a sales tracker, I noticed that some stores are having thousands of monthly sales using good old ''JUST PAY SHIPPING''.
So, just to recap for those who don't know this sales strategy...how does it work? You are apparently giving away free products, but ultimately you are going to charge the value of the product through shipping costs.
This applies mainly to very cheap products ($1-$3) that you can charge between ($8 - $14) for shipping. There are stores that are going a bit extreme and even using this strategy to ask for $19.90 shipping, which to me sounds a bit absurd and unrealistic, because shipping can't be that expensive. But anyway, if they are doing, must be working for them.
Here you must be thinking: who is stupid enough to fall for this? Well, the point of this strategy is simple: make the customer think he is getting something and being smart by buying it. Your creativity is the limit to justify this free product.
Here some creative strategies I have found to justify a free product and try to convince the customer to pay the amount thinking it is the price of shipping:
Basic: The simplest method is precisely to say that the store is having a big liquidation and needs to burn stock. It is not very appealing, nor creative, but it is what many people do. Store Anniversary: ''to honor our store's one-year anniversary today, we are offering free products for a limited time'', they usually try to appeal by telling the customer that the price will return to the normal value in the next few hours/days. Closing the store: I've also seen some stores appealing to the sentimental side, saying that the owner worked hard creating the site and unfortunately couldn't realize his dream and is closing the project. Then, to get rid of the stock, he is giving it away for free to whoever is available to pay for the shipping. Be a guinea pig: this works especially with modern products and electronic devices. You can say you have created a new technology and need 100 people to test it free of charge. The person only has to pay the shipping. This sounded like genius to me. Beta Testers: this is another strategy similar to the one I mentioned above. You say that you have created an upgrade for a product and you need volunteers to test the product and give feedback. Ask for the email address of the "volunteer" who will pay only the shipping to receive your amazing technology shipped from China. Well, it is an old strategy, but it still works very well for those who do not abuse greed and sell very cheap products. Be prepared to have a 35% rate of visitors going to the cart and many of them giving up when seeing the shipping price, but many will convert into sales.
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part is that I guess, the shipping costs cannot be disputed or chargeback(ed) ???
