Anchor text is basically text/keyword that is clickable, like example when you go to Google.com , on the top you will see ?Images? ?News? etc, those are anchor texts, clickable words/text, which will direct you to another page. Here are ways to get backlinks. OK........the above is the explanation I have found using the "search" function. Could someone put this into layman's terms and how I can make anchor text for some of the software programs that are on the market.....such as GSA, etc. Hate for the noob question but I just don't get this one. I am learning every day from this and other forums and really appreciate the help.