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Anchor text

Discussion in 'White Hat SEO' started by precision, Dec 5, 2009.

  1. precision

    precision Registered Member

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    When someone mentions using keyword-rich anchor text, is that like the following?:

    Code:
    <a href="url.com" title="[B]ANCHOR TEXT HERE[/B]">Link</a>
     
  2. dakica

    dakica Junior Member Premium Member

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    correct
     
  3. dietbird

    dietbird Junior Member

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    No, that's not correct. A keyword rich anchor will be the following:
    Code:
    <a href="url.com">MY KEYWORD RICH ANCHOR TEXT HERE</a>
     
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  4. oldenstylehats

    oldenstylehats Elite Member Premium Member

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    Correct. You can change the title parameter, but that is only displayed in the status bar of the browser on a mouseover.
     
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  5. breakfree

    breakfree Registered Member

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    Like in the latest post. However, since we are talking about SEO basics, let me just add that both the title and the anchor text should be used fully with targeted keywords and related terms, without overdoing it and mixing them throughout the page and site, try to avoid a pattern, make them as natural as possible.
    Keep in mind that the anchor text is more visible to internet users, so make it as tempting to click as possible (if that's what you want). The title tag can be a little less appealing.

    Good luck!
     
  6. SSL9000J

    SSL9000J Regular Member

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    When big G crawls your site, the actual text in the links is taken into consideration. So if you site is about Wizzbang LCD TV's, you want your backlinks, where possible, to read "Wizzbang" or "LCD TV", not "click here".
     
  7. Iwona

    Iwona Junior Member

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    But there is "title" parameter also available in anchor tag then what is the use of that, does Google give it the value too.
     
  8. oldenstylehats

    oldenstylehats Elite Member Premium Member

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    Some would say yes, but as far as I know, it is simply a standard parameter for all HTML tags. I doubt that G, etc would give it much thought. You can apply a title parameter to (I believe) any HTML/XHTML tag. For people using JS or other methods to dynamically load or manipulate DOM objects on the page, it provides a way to offer more information about the object. I imagine screen-reading utilities and other accessibility tools use them to help identify objects that don't have any distinct, semantic information in the inner HTML of the anchor.
     
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  9. precision

    precision Registered Member

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    Okay great, thank you for the answers.
     
  10. Iwona

    Iwona Junior Member

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    thanks oldenstylehats, it was a good answer. Title parameter must be there for some other rather than SEO, otherwise it can be confusing for search engines, if title says something and anchor text says something else.