Anchor text ratios for inner pages?

S

seoguy0

Regular Member

Jun 27, 2017

202

30

• Jun 29, 2017

• #1

Hey,

I'm ranking inner pages, not root domain. I have mysite.com/service-one, mysite.com/service-two, etc.
I find recommended anchor text ratios are 70% branded, 20% naked, 5% generic, 5% lsi or exact match. What concerns me is that 70% of inner page anchors will be "mysite". I don't see a problem with these ratios for root domain, but seems questionable for inner pages.

So what should anchor text ratios be for them?

 

A

Andrewaff

Newbie

Jun 26, 2017

16

2

• Jun 29, 2017

• #2

Try to use brand name anchor text pointing to home page and 'brand+keywords' anchor text for inner pages. Always use good structure of internal linking using appropriate anchor texts and breadcrumbing navigation putting all imp service pages links there.

 

S

seoguy0

Regular Member

Jun 27, 2017

202

30

• Jun 29, 2017
• Thread Starter Thread Starter

• #3

For inner pages you mean "brand + exact-match"? Or "brand + lsi"? So what should the percentages be?

 

A

Andrewaff

Newbie

Jun 26, 2017

16

2

• Jun 29, 2017

• #4

I don't find any issue using "brand + exact-match" for inner pages @ 40%

 

S

seoguy0

Regular Member

Jun 27, 2017

202

30

• Jun 29, 2017
• Thread Starter Thread Starter

• #5

Bro, what should the percentages be? I'm talking about generic, naked url, exact match, branded, lsi, etc.

 

aidenhera

BANNED

Nov 30, 2016

3,059

915

• Jun 29, 2017

• #6

i wouldnt do exact match at all (just mix it with lsi) unless you have heavy link juice stocked somewhere

 

A

Andrewaff

Newbie

Jun 26, 2017

16

2

• Jun 29, 2017

• #7

I use this ratio for my websites - 40% 'brand + exact-match', 20% naked, 10% generic, 30% lsi or exact match

 

S

seoguy0

Regular Member

Jun 27, 2017

202

30

• Jun 29, 2017
• Thread Starter Thread Starter

• #8

@Andrewaff bro, your anchor ratios are crazy imho. I think I will better wait for more responses.

 

S

seoguy0

Regular Member

Jun 27, 2017

202

30

• Jun 29, 2017
• Thread Starter Thread Starter

• #9

bump

 

S

seoguy0

Regular Member

Jun 27, 2017

202

30

• Jun 30, 2017
• Thread Starter Thread Starter

• #10

bumping again This should really be worthy for a lot of seos, not only me
@Shaunm

 

Shaunm

Elite Member

Mar 27, 2014

3,435

2,998

• Jun 30, 2017

• #11

Recently I have only been using naked URLs for my T1 links, not sure if anchor texts are as important as they once were. If you are going out and building automated links or buying links one thing you almost always have control of is the anchor text so I don't see why Google would put much weight into it.

 

davids355

Super Moderator

Moderator

Executive VIP

Jr. VIP

Apr 25, 2011

19,849

28,315

• Jun 30, 2017

• #12

I would say for inner pages you want more LSI and related terms. Less branded. Think about your target keyword and try to include everything that relates to it in terms of related phrases and related keywords.
I think of sub-page anchors a bit like keyword density - if you were trying to make Google understand that page was authoritative for keyword XYZ what keywords would you include in the page? I'd be including every single keyword that Google would be likely to associate with the target phrase, and I will do the same for anchor profile.