Anchor Text Question

I just have a quick question about anchor texts, I'm still pretty new at this stuff but not sure how everything works.

Anyways, regarding anchor texts, let's say I have a phrase

"Cute Labrador Puppy Deals"

Will the anchor text be good for all just that search term? Or will it help for other phrases such as

"Cute Puppy Deals"
"Labrador Puppy Deals"
"Cute Labrador"
"Cute Puppy"

And basically any variation of that phrase.

Any help would be appreciated, thanks.

While there will be some benefit especially if you have the phrase in your description and on your main page you really will need to attack each phrase separately.

The best way to go is to find a few more related phrases, say 10 total and build a site with your main page for the highest main search term. In this case maybe puppy then have a bunch of longer tailed terms on the sub pages.

"Cute Puppy Deals"
"Labrador Puppy Deals"
"Cute Labrador"
"Cute Puppy"
"Cute Labrador Puppy Deals"
Labrador Puppy
Puppy deals
etc.

Build links to each page with the exact term you are targeting as the anchor text. All the links going to the Puppy Deals page has Puppy Deals in the anchor text etc. What you do though is take some of those links and send them to the main page, I go 20-25% myself. This will give you a very targeted attack on each sub page and a general one on the main page. The terms are similar so they will support each other a bit which will allow you to get some double listings in Google.

The once you have all your pages ranked for the longer terms you can start going after the main terms. It probably somewhat ranks already because of all the related links. You build a lot of links for Puppy or Labrador or whatever the top term is (or both) and you have a nice pyramid of terms all supporting each other.

There are a few advantages to doing it this way. First off you can rank for the easy terms quicker in most cases so the site starts bringing in some case while you go after the main term. Second you end up with a lot of different terms ranked so if one or two of them bounce around a bit you still have the other ones. Third it allows you to go after some softer targets. There are a lot of terms out there that are not really worth going after by themselves but if you find a group of them that you can rank together like that the total number of searches makes it well worth doing. Lots of low hanging fruit out there if you can group a bunch of low search terms together that then support a couple of higher ones to target later on.

You will get some advantage, more if order of words in phrase is same...

Alright so I guess I'll just do a mix of everything and then work my way up as i get ranked. Thanks a lot guys.

Also do some links to your home page without anchor text. It's another way to "mix" things up and make them appear more "natural".