Anchor text has taken a beating as a positive SEO factor, and we no longer want to link with our targeted terms - at least not too often. So, I the company or site name now, or, frequently I use 'click here,' a term that used to earn the derision of many a webmaster and SEO. But it turns out that that "90s Retro" anchor text is safe and logical. 'Click Here' is totally for the user. I have some issues with the change in anchor text integrity. There are times when a targeted term is logical and user friendly. Wikipedia is full of keyword-perfect anchor text that links to pages that explain more about that word. But you can't fight Big G. So, what anchor text do you favor these days?