[Anchor Text] Naked URL vs Branded Anchor?

Let's say my website is agency.com and I have subdomains for different types of services, for example SEO.

In this case the subdomain would be: seo.agency.com

When it comes to link building and to avoid over-optimization of anchor text, would it be the best to have the highest % of anchor text with naked url in this case?

I saw a lot of people recommending to have the highest % with branded anchors, but in this case the brand name would be: SEO Agency (subdomain = main keyword).

I did some research on Ahrefs and saw some websites having the highest % with branded anchors while others are having the highest % with naked url.

The above was just an example and for these sites the subdomain is always the keyword that I want to rank for. Similar case to EMD.

To keep it simple, I thought about something like:

50% naked url
25% branded
12,5% generic
12,5% LSI + partial/exact match

What do you think?

12.5 is too much for exact match. I would not use more than 5%. The rest is ok

tazarbm said:

12.5 is too much for exact match. I would not use more than 5%. The rest is ok

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Thank you

12,5% was meant to be LSI + partial/exact match combined.

Royal96 said:

12,5% was meant to be LSI + partial/exact match combined.

Click to expand...

that's good then

I’d go with branded (I prefer branded to naked urls), but if it bothers you, you can always go with naked urls, there are no fixed rules.