An idea to increase your Adwords conversions

headspin

Regular Member
Joined
Jun 3, 2008
Messages
237
Reaction score
155
I'd love to say I came up with this but the truth is I just saw it in this month's Net magazine.

Basically, the idea is to advertise ONLY on adword blocks placed on the google site, not on any third-party site.

Traditionally, ads displayed on third-party sites via Google's AdSense publisher programme have a reputation for lower click-through and conversion rates, not to mention higher click-fraud. But it's easy to disable this feature for each campaign within Google AdWords. Google refers to AdSense ads as the "Content network", so simply uncheck this option when you create each campaign (it's switched on by default). If you want to use the Network in future, it's possible to target individual sites through the placement targeting tool, or to exclude individual sites. You can also set a lower maximum cost per click.
 
Yes, pretty much anyone knows this since it is one of those first things you learn with adwords but I appreciate your intentions of helping people.
 
Disabling the content network is something that all new AdWords marketers should know, but that doesn't mean they do... Hopefully this will save people some money :)
 
Back
Top