An Applebot appears!

They might consider making their search the default search engine on all their devices.

That will definitely provide them more than 2% market share
I doubt, people are not novice anymore.

Compare windows with bing.

How many windows users are and what market share they get. (count also bing its since forever)
 
They will have to give the option of using another search engine, look at what happened to Microsoft and internet explorer bundled with windows.
 
They will have to give the option of using another search engine, look at what happened to Microsoft and internet explorer bundled with windows.
Chrome uses safari engine in ios if I haven't mistaken. Apple can afford to not be fair. Their fanboys make that possible lol. Also, they are a hardware company unlike microsoft. Unless their devices aren't popular anymore, nobody can stop them from doing what they want to.
 
They might consider making their search the default search engine on all their devices.

That will definitely provide them more than a 2% market share
I doubt, compare Windows users vs Bing, assuming Bing it's since forever, users are not a novice anymore, but of course, there is some money to be made for Apple.
 
The main issue right now is : would users really be able to tell that Apple switched search engines?

I don't think so.

Google search results are simply ranked the biggest brands/ biggest spenders first.
 
Safari currently has a 16% market share, so I guess we could estimate that apple search might reach that market share too. Anything above 10% would definitely be interesting.

Source: https://gs.statcounter.com/
 
So, we'll have two SEO from now on.
Safari engine optimization:anyway:
 
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