1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

An Ad for Each Keyword? My Google Quality Score Sucks!!!!

Discussion in 'Adwords' started by idmercu, Jan 24, 2013.

  1. idmercu

    idmercu Newbie

    Joined:
    May 15, 2012
    Messages:
    46
    Likes Received:
    3
    Hello all. I am trying to get my adwords quality scores up. I was considering this tactic, want your thoughts.

    I plan on using a different ad for each adword keyword. This way I can put the keyword in each ad.

    Will this work to boost my quality score? I keep hearing the ad needs the keyword in them for a better score.

    Giving thanks and rep for good feedback.
     
    Last edited: Jan 24, 2013
  2. Endire

    Endire Elite Member Premium Member

    Joined:
    Mar 27, 2012
    Messages:
    1,756
    Likes Received:
    1,061
    Gender:
    Male
    Idmercu,

    This is exactly the strategy you need to follow. You don't need to only have one keyword for your adgroups however all words should be related (same theme).

    For instance if you were selling toys for animals you may have toys for cats and toys for dogs. You would segment the dogs and cats keywords into different adgroups with their own ads.

    So in the cats keyword group you would have

    Cat toys
    Buy cat toys
    Cheap cat toys
    Cat toy

    Ad copy might be

    Cheap Cat Toys
    Browse and Buy cat Toys at
    Reasonable prices. Call Today!

    And your dogs keyword group would have

    Dog toys
    Buy dog toys
    Cheap dog toys
    Dog toy

    Buy Dog Toys
    We have Tons of Cheap Dog
    Toys. Visit us Today!

    Notice that keywords are heavily represented in adgroups. Note that your landing page should have your relevant keyword terms front and center when the user lands there.

    Here is also a good post on improving quality scores,

    http://searchenginewatch.com/articl...tanding-Quality-Score-Tactics-for-Improvement

    Hope that helps,

    Shawn
     
    • Thanks Thanks x 1
  3. idmercu

    idmercu Newbie

    Joined:
    May 15, 2012
    Messages:
    46
    Likes Received:
    3
    Thanks Shawn. Tried to give you some rep but they said I gave u too much already:)
     
    • Thanks Thanks x 1
  4. littlemonk

    littlemonk Registered Member

    Joined:
    Apr 18, 2012
    Messages:
    65
    Likes Received:
    16
    You might consider dumping your adwords account and get a new one if you continually get bad quality score. Google punished accounts that continually have bad score, you must bid higher for the same keywords to get impressions.

    Your ads must be in sync with your keywords per ad group. Landing page must in sync with keywords too. You can pass the keyword to your landing page and embed it on the header or body. Less than 10 keywords per adgroup, bigger than that might be a bit difficult to keep them in the same theme/ad group. Create at least two adgroups and two ads per adgroup.

    There are a few adwords software that can help you such as speedppc. Dont buy until you have a good grasp running a good profitable ppc campaign.
     
    • Thanks Thanks x 1
  5. therage

    therage Senior Member

    Joined:
    Jul 18, 2012
    Messages:
    968
    Likes Received:
    448
    Occupation:
    Strategist / Psychologist
    Location:
    Stupidity Makes Me Puke!
    Do some research as well before you type out a description of the Ad Copy. Once you find long tailed quality keywords (you can go look in the BSTS section for several BSTS concerning keyword research on a giving niche), you will need solid eye candy ad copy. It doesn't just matter about your quality score, if the ad copy is super horrible then you won't get much else than impressions...
     
    • Thanks Thanks x 1
  6. benrayner100

    benrayner100 Newbie

    Joined:
    Feb 5, 2013
    Messages:
    1
    Likes Received:
    0
    Occupation:
    PPC Manager
    Location:
    Kent, England
    Along with the points mentioned above, you need to try and get a higher CTR. I have regular contact with a guy at Google he said one of the most important factors is a high CTR, if you achieve this google deems it more relevant therefore boosts your quality score.
     
  7. stockbob55

    stockbob55 Registered Member

    Joined:
    Nov 5, 2011
    Messages:
    84
    Likes Received:
    49
    Could you not use dynamic insertion as well to keep ads relevant within adgroups?
     
  8. Rua999

    Rua999 Power Member

    Joined:
    Jun 25, 2011
    Messages:
    630
    Likes Received:
    407
    You should check out Speed PPC.. i don't do anything with PPC but i think this might help you..

    http://www.speedppc.com
     
  9. honkyinhongkong

    honkyinhongkong Newbie

    Joined:
    Jan 8, 2013
    Messages:
    46
    Likes Received:
    11
    try

    convertasaurus (dot) com/

    to test your ad copy