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Amazon Underperforming

Discussion in 'Affiliate Programs' started by crsx1, Jan 20, 2015.

  1. crsx1

    crsx1 Newbie

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    Hey guys. I started my Amazon niche site back in June '14 and saw pretty good growth. Things have gone downhill this month and I don't know why because my site is gaining more traffic.


    December '14:
    Profit: $412
    Amazon clicks: 1104
    Conversion: 8.52%


    January '15 (so far)
    Profit: $73
    Amazon Clicks: 848
    Conversion: 2.95%


    I understand that December can maybe be inflated because of people buying gifts. But my site sells items that aren't really 'gift' items and are non-seasonal. I'm using a mix of EasyAzon links and the standard Amazon given affiliate links (for tables). Does anyone have any clues as to potential problems?
     
  2. hekke

    hekke Senior Member

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    January.

    /15chars/
     
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  3. WhitePassion

    WhitePassion Elite Member

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    Gifts or not, January is crap for all of us Az people, pretty certain of that. I call it the Amazon hangover.

    December: $1000+ across 20 different niches.
    January so far: $150 or something, same sites.
     
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  4. keadams26

    keadams26 Regular Member

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    I am experiencing the opposite. Last month, I made $332 and this month I am near $400 already, so its not happening for everyone.
     
  5. WhitePassion

    WhitePassion Elite Member

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    Same traffic, nothing else changed?

    Highly unlikely.
     
  6. keadams26

    keadams26 Regular Member

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    No, my traffic has increased.. as it should because the site is still growing.

    ** I will say that there were a few strange days... I was plugging along nicely, making 8-15 sales a day but two separate times, I had days were there were NO sales. I found that odd but I guess you just never can tell.
     
  7. maecenas23

    maecenas23 Senior Member

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    2.95% is still a good conversion rate for January.
    Don't worry too much about the numbers, they will eventually go back ( by mid-end Feb) to what they were in Sept-Oct last year.

    Try to not be attached to the December figures or else you will always be unhappy about how you perform.
     
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