Turboboost2
Junior Member
- Sep 26, 2016
- 102
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Today I found this article (mods, if there is a thread already about this topic, please close this thread)
https://www.businessinsider.com/ret...pend-affiliate-programs-skimlinks-list-2020-4
This is the whole article for those of you who are not BI subscribers:
HOMEPAGE
BI Prime
Leaked emails list 11 retailers including Amazon that suspended programs with a top affiliate platform used by influencers and digital publishers
Amanda Perelli
19 hours ago
A spokesperson for Skimlinks, which works with publishers like BuzzFeed, HuffPost, and Hearst, as well as influencers on YouTube and Instagram, confirmed to Business Insider that Amazon's influencer affiliate program was on hold. (Insider Inc., Business Insider's parent company, has an affiliate business partnership with Skimlinks.)
Amazon isn't the only brand to suspend its program recently.
Skimlinks sent out emails in late March informing its members that a slew of brands had suspended their affiliate programs with Skimlinks, at a 0% commission, according screenshots viewed by Business Insider.
Here's the list of brands that suspended their affiliate programs with Skimlinks, according to the late March email updates:
Skimlinks said that while 267 merchants, mostly in travel and entertainment, had paused their programs, the platform had added 395 new ones since March 25. The company also said that publishers overall were driving 43% higher commissions and 45% higher order value on average for the past two weeks versus the two weeks before that.
It's unclear whether the 11 suspensions listed in the emails are only with Skimlinks or affect all affiliate programs. But some of these suspensions seem widespread.
RewardStyle, another top affiliate platform for influencers, has seen some retailers cut programs. At least 10 brands, including Macy's, Patagonia, and Victoria's Secret, suspended their affiliate programs with RewardStyle, according to a blog update for members on March 24 viewed by Business Insider.
Walmart also suspended its programs with the influencer affiliate platforms MagicLinks and Rakuten, Business Insider learned. The Information reported that Walmart and Amazon suspended affiliate programs with some digital publishers as well.
Influencers and digital publishers who use these affiliate programs earn a commission from a sale through a special link provided by the platform, which leads to a third-party online store. They typically earn between 5 and 20% of an affiliate sale, according to an industry professional in influencer marketing. There are a number of factors that play into the percentage.
These program suspensions come at a time when affiliate revenue had been growing as a source of income for some digital creators as brands pulled back from influencer-marketing campaigns because of the economic downturn caused by the coronavirus pandemic.
RewardStyle saw a spike in sales in March and a 30% increase in the number of influencer campaigns it set up that month to drive e-commerce sales for brand partners. Skimlinks has also seen a boost in commissions and sales in recent weeks, the company said.
But that bump could be threatened if retailers continue to cut their programs.
This article has been updated with comments from Skimlinks, information about its overall commissions and sales in the past month, and a reference to Business Insider's parent company's partnership with Skimlinks.
If you're an influencer who uses affiliate programs or someone with knowledge on these programs, contact the author at [email protected] or DM on Twitter @arperelli.
For more on how the influencer industry has been affected by the coronavirus, check out these posts on Business Insider Prime:
This story is exclusively available to BI Prime members.
NOW WATCH: SCOTT GALLOWAY: Stop blaming Amazon for killing retail
https://www.businessinsider.com/ret...pend-affiliate-programs-skimlinks-list-2020-4
This is the whole article for those of you who are not BI subscribers:
HOMEPAGE
BI Prime
Leaked emails list 11 retailers including Amazon that suspended programs with a top affiliate platform used by influencers and digital publishers
Amanda Perelli
19 hours ago
- At least 11 retailers including Amazon suspended their affiliate programs with the top influencer and digital-publisher e-commerce platform Skimlinks.
- A spokesperson for Skimlinks, which works with publishers like BuzzFeed, HuffPost, and Hearst, as well as influencers on YouTube and Instagram, confirmed to Business Insider that Amazon's affiliate program was on hold.
- In emails viewed by Business Insider to Skimlinks' members, the platform listed 10 retailers other than Amazon that had suspended their affiliate programs with Skimlinks.
- Affiliate revenue has become a growing source of income for some digital creators as brand campaigns get put on hold, but that could be threatened if retailers continue to cut their programs.
- Visit Business Insider's homepage for more stories.
A spokesperson for Skimlinks, which works with publishers like BuzzFeed, HuffPost, and Hearst, as well as influencers on YouTube and Instagram, confirmed to Business Insider that Amazon's influencer affiliate program was on hold. (Insider Inc., Business Insider's parent company, has an affiliate business partnership with Skimlinks.)
Amazon isn't the only brand to suspend its program recently.
Skimlinks sent out emails in late March informing its members that a slew of brands had suspended their affiliate programs with Skimlinks, at a 0% commission, according screenshots viewed by Business Insider.
Here's the list of brands that suspended their affiliate programs with Skimlinks, according to the late March email updates:
- Amazon
- Patagonia
- Victoria's Secret
- Ticketmaster
- Marriott
- Malaysia Airlines
- Qatar Airways
- Singapore Airlines
- Air France
- Momondo
- Kayak
Skimlinks said that while 267 merchants, mostly in travel and entertainment, had paused their programs, the platform had added 395 new ones since March 25. The company also said that publishers overall were driving 43% higher commissions and 45% higher order value on average for the past two weeks versus the two weeks before that.
It's unclear whether the 11 suspensions listed in the emails are only with Skimlinks or affect all affiliate programs. But some of these suspensions seem widespread.
RewardStyle, another top affiliate platform for influencers, has seen some retailers cut programs. At least 10 brands, including Macy's, Patagonia, and Victoria's Secret, suspended their affiliate programs with RewardStyle, according to a blog update for members on March 24 viewed by Business Insider.
Walmart also suspended its programs with the influencer affiliate platforms MagicLinks and Rakuten, Business Insider learned. The Information reported that Walmart and Amazon suspended affiliate programs with some digital publishers as well.
Influencers and digital publishers who use these affiliate programs earn a commission from a sale through a special link provided by the platform, which leads to a third-party online store. They typically earn between 5 and 20% of an affiliate sale, according to an industry professional in influencer marketing. There are a number of factors that play into the percentage.
These program suspensions come at a time when affiliate revenue had been growing as a source of income for some digital creators as brands pulled back from influencer-marketing campaigns because of the economic downturn caused by the coronavirus pandemic.
RewardStyle saw a spike in sales in March and a 30% increase in the number of influencer campaigns it set up that month to drive e-commerce sales for brand partners. Skimlinks has also seen a boost in commissions and sales in recent weeks, the company said.
But that bump could be threatened if retailers continue to cut their programs.
This article has been updated with comments from Skimlinks, information about its overall commissions and sales in the past month, and a reference to Business Insider's parent company's partnership with Skimlinks.
If you're an influencer who uses affiliate programs or someone with knowledge on these programs, contact the author at [email protected] or DM on Twitter @arperelli.
For more on how the influencer industry has been affected by the coronavirus, check out these posts on Business Insider Prime:
- Walmart has suspended its affiliate programs with some top influencer platforms, cutting off a growing source of income for some digital creators: Walmart has suspended its influencer affiliate programs with the top e-commerce platforms MagicLinks and Rakuten.
- 10 retailers like Macy's, Ralph Lauren, and Victoria's Secret suspended their affiliate programs with a top influencer platform: At least 10 retailers, including Macy's, Patagonia, and Victoria's Secret, suspended their affiliate programs with RewardStyle, according to a blog update on the popular influencer platform.
- Fitness influencers have seen a surge in sales of direct-to-consumer workout services, as brand deals slump amid the coronavirus pandemic: These membership-based programs don't require any fancy equipment and are offered in the form of an app or virtual program online.
- An influencer-marketing agency made a 68-page report on how the coronavirus could change the industry. Here are the 5 key takeaways.: The average cost of sponsored content may drop, according to a recent report, depending on the length of the coronavirus and its overall impact.
This story is exclusively available to BI Prime members.
NOW WATCH: SCOTT GALLOWAY: Stop blaming Amazon for killing retail
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