Amazon search term

For one of the projects I work on, which is quite competitive, there is a high search volume for "product X Amazon " They difficulty is pretty low as it is so specific. Will I get into trouble if I try and rank for it ? I mean as an alternative to Amazon ? LIke writing a blog about there being alternatives to Amazon for the product ? In reality they do not sell the exact prodcut, but people expect them to. Any advice welcome.