Hi all I'm new here, it;'s a wonderful community on BHW. I got a question on amazon affiliate. i got a nice keyword with around 2k MS, avg product price 100$, but top two sites are amazon and there's wallmart and homedepot, you tube video, in the first 10 SERP, keyword difficulty according to Kwfinder is 25. do you suggest me to create a niche sites for above KW. it's on kitchen niche. Thanks.