I have been doing a lot of reading on Amazon ghost accounts and people paying for reviews. I am fairly new to selling on Amazon but I know that they can and will shut you down in a heartbeat. My questions to the group are: 1. Is feedback on Amazon linked to the sellers account or to the product? A friend of mine who sells on Amazon told me that if multiple people sell the same product Amazon will use the best product description and image from the account that has sold the most and use it for all sellers. That seems very unfair and could really hurt me if I have custom product photography. Anybody with any experience here? 2. The other question I have relates to the actual product itself. I have heard that a lot of people sell the product under their own UPC/ASIN and not the one from the manufacturer, thus eliminating the product from being shared. Anybody have any experience with this?