Amazon PPC – Impressions Low Despite High Bids

Kytherra said:
I increased my bids significantly on a new Amazon PPC campaign, but impressions remain surprisingly low. I’ve checked keywords and targeting, everything seems fine. Is Amazon throttling new accounts or is there some other factor that limits ad visibility for new products?
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Low impressions are usually due to low relevance or poor listing quality, not account limits. Optimize your listing and try broader or auto campaigns.
 
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Amazon throttles new products and accounts, start with relevant keywords, good reviews, and small bids—impressions pick up gradually.
 
New products need time, Amazon favors history and relevance, so impressions grow slowly even with high bids.
 
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