Amazon PPC – High ACoS, Campaign Not Profitable

Q

Quirkle

Registered Member

Feb 20, 2026

61

20

• Feb 20, 2026

• #21

Pretty common early on, try cutting expensive non-converting keywords, push budget to exact match winners, and keep optimizing your listing since better CTR and CVR will naturally bring ACoS down.

 

T

ThalosVire

BANNED

Feb 9, 2026

35

8

• Feb 26, 2026

• #22

Lower bids on costly keywords man, cut losers, push exact match winners, and optimize listing so ads convert better

 

R

RandomThinker

BANNED

Feb 13, 2026

30

2

• Feb 27, 2026

• #23

you should focus on negative keywords because broad match is probably bleeding your budget on irrelevant searches.

 

C

CrystalDrift

Newbie

Jun 11, 2026

29

7

• Aug 1, 2026

• #24

personally i would focus on removing low performing keywords and adjusting bids slowly and improving the product listing and also better targeting and conversion rate can help reduce acos over time.