Amazon PPC – High ACoS, Campaign Not Profitable

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Kytherra

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I launched a new Amazon PPC campaign, and while the product is selling, my ACoS is way too high. I’ve tried adjusting bids and keywords, but the campaign isn’t profitable yet. What strategies are others using to lower ACoS while still keeping conversions steady?
 
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Focus on negative keywords to block irrelevant clicks. That alone can reduce wasted spend.
 
Optimize bids based on placement. Top of search can be expensive; sometimes product pages convert better for lower CPC.
 
Check your product listing. Even small improvements in images, bullet points, or reviews can boost conversion rate and lower ACoS.
 
Use automated campaigns to find high-performing keywords, then move them to manual campaigns for tighter control.
 
Adjust budget distribution. Don’t overspend on low-performing campaigns; shift budget to top performers gradually.
 
Kytherra said:
I launched a new Amazon PPC campaign, and while the product is selling, my ACoS is way too high. I’ve tried adjusting bids and keywords, but the campaign isn’t profitable yet. What strategies are others using to lower ACoS while still keeping conversions steady?
Click to expand...
Focus on tightening keywords, negative keywords, and testing exact match to cut wasted spend and lower ACoS.
 
Try focusing on your top-converting keywords, cut out the poor performers, and test lower bids to find that sweet spot—it's all about balance!
 
Try focusing on negative keywords to filter out irrelevant traffic, and test Dynamic Bidding to lower your cost per click without sacrificing conversions.
 
Try refining your targeting with more specific, long-tail keywords, and test negative keywords to avoid irrelevant clicks—also consider setting up a bid-adjustment strategy based on placement to optimize costs.
 
Try trimming wasted keywords, boosting top converters, and easing bids down slowly—steady tweaks beat big swings every time!
 
Tighten keywords to high-intent only, lower bids on broad terms, and push top-performing ones while pausing low-converting placements.
 
Negative keywords are your best friend here. Go through your search term report and cut anything that's getting clicks but zero sales—that usually drops ACoS faster than messing with bids
 
Lower bids on high ACoS keywords, pause non-converting terms, focus on exact match winners, and improve your listing to boost conversion rate.
 
Focus on search term report, cut bad keywords, lower bids on high ACoS terms, and let it optimize slowly, new campaigns take time.
 
Kytherra said:
I launched a new Amazon PPC campaign, and while the product is selling, my ACoS is way too high. I’ve tried adjusting bids and keywords, but the campaign isn’t profitable yet. What strategies are others using to lower ACoS while still keeping conversions steady?
Click to expand...
Use exact match, kill bad keywords, add negatives—ACoS drops.
 
Cut low converting keywords, add negatives, and push exact match on keywords that actually make sales.
 
start with exact match for your best keywords and cut the broad stuff that just burns money. also check your search term report and add anything that doesn't convert to your negative list every few days.
 
Personally I Focus only on exact match Keywords and Also Increase 10% Bids for Audience having Good Shopping History
 
Try pausing low-performing keywords, use exact match for top converters, and optimize your listing for better CTR, this usually lowers ACoS without killing sales.
 
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