amazon microniche vs authority blog

Hi guys, what do you think has more chances for better ranking overall?

1. Creating a new microniche trekking only website for amazon affiliate
2. Publishing on a travel blog of DR35 and current monthly pageviews of 40k but without any trekking content published on the website?

There are a few other things that come into play, but off hand with no other information, I'd say #2.

Google is known to rank higher DR overall pages. Concentrate on fulfilling the user's search intent (the answers to the questions being typed into Google) and you'll rank. With backlinks, of course.

Thanks, recently i saw microniche relatively new websites with small authority ranking very well even in front of high authority blogs. Well obv many factors involved - content quality, backlinks etc, but i mean overall, after spending days on ahrefs checking for different keywords.
But the best i guess is to try like 10 articles and see how it goes, if they wont rank i will just move the content on a new microniche website

davidelzs said:

Try to target some question types of keywords.

Click to expand...

Thanks, but this doesn't answer my original question?

If you have less budget you can do with Microniche site
Now Authority site need very large investment & little risky after MUM update
Once your microniche site do well then you can work on 2nd one
Hope it will help you

I focus on building authority because I believe that for anyone to buy anything from you, whether online or offline, they must first trust you.

How do you earn people's trust?

That's right, you earn it with the content you have.

You have to demonstrate to them that you know what you're talking about.

This is why it's good to build authority blogs that also feature affiliate links.

The idea of a "micro-niche site" pushes many to fail.

That's because they think they only need to specialize in a certain product, fill it with reviews, and they're on their way to making bank.

If it only were that easy.

The truth is your domain authority will only rise to the point where your commercial intent pages will get traffic if you have enough informative content.

So focus on looking for questions people ask about the problem solved by the affiliate products you are selling.

Start there, fill your websites with answers to these questions, and make them authoritative and credible.

Deliver the results people are looking for when they type in these questions.

Once you do that, you can start building commercial pages like reviews or top ten lists.

A few years ago I would have said #1 but today #2 is the winner with Google.
I see many Made for Amazon websites getting crushed those days. You can get decent results for a few months but those websites are harder and harder to stay competitive for years.
A more complete travel website can get natural backlinks a Amazon website can't get and it will benefit your affiliate pages.
I am doing some dedicated Amazon affiliate pages on my travel blog and it's surviving much better than Amazon niche websites for the same products and I actually didn't touch it at all during covid. The overall authority of the website if acting as a shield in my tests.
You need pilar informational posts with no buyer intent which have a little chance to get natural backlinks and you are golden. Amazon marketers are only focusing on keywords with buyer intent. Those keywords never get natural backlinks. And I guess Google now knows a website with Amazon products on almost every page is not a high quality website.
You can add a trekking section with informational posts and affiliate pages on your authority travel website. You probably will have decent results. Just don't do "What do in Barcelona" with trekking products, it doesn't make any sense for Google.

Second option will give better results as the website is already in good eyes of Google.