Any Amazon Listing SEO Expert Here ?
I have few queries regarding Amazon Listing SEO and want to know answers...!!!
Here are some most beneficial points for your Amazon SEO
1. FIRST TITLE:
The Title is the most important part of Amazon SEO; you have to add maximum high search volume & relevant keywords of your product in the Title. Even so, the title has a character limit of 150-200, including spaces, so you have to add some top phrases.
2. BULLET POINTS:
Your bullet points should include the high-volume keywords you added in the title as well as low-volume keywords.
3. PRODUCT DESCRIPTION/EBC/A+ CONTENT:
Non-brand registered sellers have to follow a simple thumb rule to add the maximum number of keywords.
90% of sellers add content only inside the images and are unaware that Amazon's algorithm does not recognize this for SEO purposes. Our target is to teach the algorithm more and more about our listing with the help of the content in the description.
Despite the fact that short text in images improves user experience, you must also add text descriptions in EBC for Amazon SEO. Also, choose an EBC template that allows maximum text descriptions.
4. SEARCH TERMS
The buyer does not see the backend search terms. In spite of this, the Helium 10 research indicates it plays the most significant role in listing optimization after the title. So which keywords you should include in search terms?
Sellers usually include title keywords in the search term. According to my opinion adding misspelled keywords in search terms & brand name keywords that you can't include in the title, bullet point & EBC improves listing visibility effectively.
Additionally, you can frequently change backend search terms. Keep your search terms updated weekly by using brand analytics to find new keywords related to your product.
5. PRODUCT IMAGES
How can you optimize images for listing optimization? Use top high-search volume phrases to name your 7 product images.
6. STOREFRONT
95% of sellers usually neglect their storefront, which is the key factor for listing optimization in two ways:
Amazon algorithms prioritize more the listing which has a storefront attached
The storefront assures the customer that the product is authentic and reliable.
Amazon buyers should know that you are not another Chinese seller on amazon & make sure you need a good brand name & your branding should and must connect with the buyer to do that; you need appealing images on the storefront.
7. VIDEOGRAPHY
Videography adds more power to your listing. Potential buyers usually view the video to see if the product is what they want. A similar trend on Amazon is PPC video ads, which require videography in the listing.
