Amazon clicks but no sales

Hello all I am concerned with one of my websites at the moment as it is currently at 2nd position for my keyword (3,500 global) (1,600 local) - I am targeting customers in the USA and am selling a product which ranges from $600 - $1,700 in price.

The site is dedicated to product reviews on amazon products - I focus mainly on products which have free shipping and have at least a 4 star rating on amazon.

I am getting traffic and a lot of amazon clicks but no sales. I currently have 268 clicks and 0 ordered items.

I am just wondering if this is because the product I am selling is very expensive or there might be some other reason as to why I am not generating any sales?

I hope somebody who has experience with amazon review sites can help me on this one.

Thanks,
Ravi

Yeah, because it's expensive. People don't just fork out $600-$1700 directly when they find the product they want. They feel they need to do some extensive research.
268 clicks isn't that much counting the mistake clicks and non-US clicks. Let us know how you're doing when you've gotten over 1000 clicks.
I'm actually in the same boat.

my long term conversion rate is 8-10%

But recently my conversion rate has jumped to around 15 %
or in your case roughly 40 Sales from that traffic.

So obviously you are doing something wrong.

I'll take a guess and say your using Blogger or some free WP theme
with no sliders or effort to organize the site to make people think
that your the expert...... as I said I just base this on your 0% conversion rate.

(the reason my conversion rate is rising - is improving the sites and adding content solving
people's questions they would have before buying)

For products that cost as much as you stated, you site must look really professional.
Take effort and make your site look so, or try selling lower price products.

Danny1111 said:

my long term conversion rate is 8-10%

But recently my conversion rate has jumped to around 15 %
or in your case roughly 40 Sales from that traffic.

So obviously you are doing something wrong.

I'll take a guess and say your using Blogger or some free WP theme
with no sliders or effort to organize the site to make people think
that your the expert...... as I said I just base this on your 0% conversion rate.

(the reason my conversion rate is rising - is improving the sites and adding content solving
people's questions they would have before buying)

Click to expand...

Yea I think your right to be honest, I am using the weaver II wordpress theme and I've changed the appearance of the site like 5 times now, still not happy with the way it looks.

I also believe that people are probably not looking to purchase the product at the stage that they may be in when visiting my site. For example the keyword is "cheap xxxxx xxx xxxx" people are probably just wondering which product is the cheapest, looking at some reviews and then leaving my site.

I think if the keyword I was targeting was more complete then I would be generating sales. For example the keyword "cheap nike tracksuit" would probably generate more sales than "cheap tracksuits" - this is a similar situation I'm in at the moment, the keyword I am ranked for is not targeting a specific product as such but it is targeting products as a whole.

I have a whole thread of this very thing in the making money section :

premium themes / buying keywords / good organization / seo
articles / reviews

= Sales

It could be that people are looking up this information simply for informative purposes, too. They might not be buyers, for the most part. Do some keyword research to see what people are searching for relating to your products, then perhaps you can add a few other items for sale on your lens, and add some content with good keywords in it.

Danny1111 said:

I have a whole thread of this very thing in the making money section :

premium themes / buying keywords / good organization / seo
articles / reviews

= Sales

Click to expand...

Hey Danny, can you show us a sample? Maybe that would give us some ideas.

maybe because of the
keyword
price

try to make somethings that will make people click n buy even it is expensive products..
from my thought, attractive words and discount price (if the product have discount)..

sry if my opinion maybe wrong

Junkfood00 said:

Hey Danny, can you show us a sample? Maybe that would give us some ideas.

Click to expand...

Hey im also interested in this could you link me to the thread?

for some kind of products, people prefer to pick it up from a local store rather than buying online. They just research online and buy offline. For example, if you want to buy a guitar and you are currently know almost nothing about guitar, will you buy a $1000 guitar online just after reading couple of reviews ?

1+1=2 said:

for some kind of products, people prefer to pick it up from a local store rather than buying online. They just research online and buy offline. For example, if you want to buy a guitar and you are currently know almost nothing about guitar, will you buy a $1000 guitar online just after reading couple of reviews ?

Click to expand...

Exactly... They're gonna want to pick it up and hold it in their hand. Some products require a good "feeling." I'd imagine any product that they will be handling regularly will be a little tougher to sell, because they are only going by a picture. For example, things like a computer mouse, guns, clothing, musical instruments... Whereas stuff like a stereo or a computer monitor, people would be more comfortable buying it online.