Amazon aStore - WP Theme or HTML?

Well I am a bit confused on what would be the best way to use Amazons aStore. Would it be best to set up a actual website and embed the astore OR find a great WP theme and use that instead? I would prefer WP because of all the widgets you have. Well if anyone can throw me a couple suggestions that would be great thanks.

I'd suggest going with WP - as you say, widgets aplenty. Good luck!

I'd vote for WP too, try thesis, quite customizable.