Amazon affiliates ranking question

After following several tutorials here I found a niche that seems good, but because of my lack of experience I do not know if I should go on with it or not.The first ranked website has 260k of backlinks and the second ranked is Amazon itself. The fifth rank has 60 backlinks and the 9th has 30. Both of these two have a low TF/CF. (They are the reason I thought this would be a good niche/keyword) The others have around 3000 backlinks and one has 30000. Ok, my first question is: am I correct to assume that this is a good keyword? How would you rank this keyword in difficulty from the data I gave you? Second question is: How is it possible for an amazon affiliates site to rank above amazon o page 1? I mean, it sounds illogical. But please enlighten me. Thank you. I used Market Samurai, SEMRush, Majestic and Mosbar to get the data.

It depends entirely on how you set up your affiliate website and how you intend to drive traffic. If you are completely dependent on Google traffic, then how you rank will be an issue. Also, the data that you provided for the keyword isn't complete. What I mean by that is that you have only mentioned how many backlinks your competition has. What you really need to know about a keyword is the number of SEARCHES. From that data, you can get a more complete profile of your competition like how do they rank for longtail keywords, etc.

When looking for products to promote on Amazon, there are far more methods of getting traffic that will often lead to higher conversions other that how you rank in Google search. Pure numbers of backlinks really mean nothing. A website could have 30,000 backlinks but if they are all garbage, you could still target a keyword and outrank the competitor. Quality over quantity when analyzing a backlink profile. I would remain focused on doing keyword and niche research based on searches for main and longtail keywords until you get your feet wet.