Amazon Affiliate Links

Hi guys,

Please accept my apologies if I’m in the wrong thread.

I just wanted to ask someone who knows what they are doing.

I’m looking to set up a site selling a particular product on Amazon and put in “Buy Now” buttons but I’m externally linking to Amazon; Will this affect my site’s SEO?

Also this is my first post on this site so Hello!

Thanks guys

Outbound links to Amazon won't hurt SEO, but if you place too many links without adding value, it can affect rankings.

SEO remain strong if the number of links and your ability to add value goes hand-in-hand

Linking externally to Amazon with Buy Now buttons won’t directly harm your SEO, but excessive outbound affiliate links without proper content can lower your site's value in Google’s eyes. Ensure you have high quality content around the product to maintain authority. Use rel nofollow or rel sponsored on affiliate links to avoid link equity loss. A well-structured site with valuable content can still rank well even with affiliate links.

Just make sure to put them in "nofollow" and "sponsor".

This way it won't hurt your SEO.

But don't forget about other factors as well, such as "good content"

Thanks a lot guys, really useful advice here especially the “no follow” stuff!

I used to be a developer and I had to write a tiny bit of content on the odd occasion so I’m not worried about “spammy” content.

Thanks again, guys. Much appreciated!

Danki said:

Just make sure to put them in "nofollow" and "sponsor".

This way it won't hurt your SEO.

But don't forget about other factors as well, such as "good content"

Click to expand...

Do you mean your affiliate links should be "nofollow" and punlished under a separate space on wordpress called "sponsor" ?
When this is right, yeah newspaper media sites doing this - a lot they hagve a lot of affiliate products int their site and adsense ads. Google calling them be "revenue generators" (for google) , but when you have these on your site then you be a spammer...? Curious isn't it?

Marco69 said:

Do you mean your affiliate links should be "nofollow" and punlished under a separate space on wordpress called "sponsor" ?
When this is right, yeah newspaper media sites doing this - a lot they hagve a lot of affiliate products int their site and adsense ads. Google calling them be "revenue generators" (for google) , but when you have these on your site then you be a spammer...? Curious isn't it?

Click to expand...

No, that's not what I meant. If you're using WordPress, just set the links like this:



Affiliate links should be tagged "no-follow" and "no-sponsored".

• Nofollow (rel="nofollow"): Tells search engines not to pass link equity (ranking power) to the affiliate site, preventing potential SEO penalties for unnatural linking.
• Sponsored (rel="sponsored"): Clearly indicates that the link is part of a paid or affiliate partnership, helping search engines distinguish organic vs. monetized links.

Click to expand...

About what you said, you can simply create a category in your site about "product reviews" or something like that, in which should contain content about the products ...etc. It's not considered spam since you're writing good content and tagging links properly.

External Amazon links won’t hurt SEO, but use nofollow tags to be safe. Focus on quality content. Welcome!

I think whey google deranking a lot of affiliate sites nowadays is not how many adsense das or affiliate products you have on your site, the issue is deeper , way deeper my friend.

Look at these high ranking big affiliate sites like Wirecutter (whas this not a squarespace site?) ok, you see these big sites have a lot of videos, they have a team, they buying the products first then make a video about it, showing the product in detail, benefits, pros and cons , etc,etc.......and they have comments enabled on their site ( seo signals), this is a high quality trustworthy affiliate site.

Then look at the most affiliate sites from people like you and me who are starting from scratch, without have money to buy products first. I not judge you I show you the difference here.

You have content on your site, images of that product, maybe on amazon product video, that's it. In that situation you can't compare to these big affiliate high quality sites, this is why they rank high in google and a lot of "normal" low quality affiliate sites not. And the bis sites have a lot of external backlinks too.

You must go "sideway" to win in affiliate race; build up a list yes. Go into obscure niches who are not conquered by these big sites or media news sites, or on digital prodct niches where you can have a free trial test the product and make a video of it.
Thes eare you opportunities when you can't buy products first.

Another Sideway is using only a landing page to collect newsletter sign ups and using for your content FB share it to related FB groups or on Linkedin and Tumblr too without have own website, or have a youtube channel. Or blogging on reddit (yeah but I don't kno whow doing that) with that path you ging the sideway and you will be more flying under the google seo algo hits radar, to start making your first decent side hustle money before you go on with your own website and own services/products.

The best idea is go the sideway path or have your own services on your selhost website- here write infomational content and have a comment section enabled in wordpress to get social signals/ seo signals. Have a good EEAT, and syndicate a different written summary from your content to social media or others.

Or you can try be a news site who can write from all the news a different story, you will get traffic have an email sign up on each article/ category page, have sections where you have adsense ads or affiliate product ads.

What I observed the last months with that google HCU algo is, google prefers ranking faster/indexing faster brand domain names , short fantasy names whatsoever, not personal names.(bing as opposite like personal name domains) .

That means google will ranking or indexing faster the jsmith(com) domain- not the jdonaldsmith(com) domain. I can't explain why.

But there is another thing I saw, that new sites who have not many pages, having lousy content, but have a similar domain name /website name (site title) outranking you! Like this example; your site is jsmith(com) , the new lousy competitor has a domain similar to you like: hjsmith(com) , that will be dangerous, then you need to buy a lot of domains with name variations and com tld extension to fight against it with a 301 redirect to your main site.

So long as the hjsmith(com) competitor is in different niche like you and have another site title name like you, then you should be fine.

Avoid excessive affiliate links on a single page, as this can make your site appear spammy

PayTools said:

Avoid excessive affiliate links on a single page, as this can make your site appear spammy

Click to expand...

When you have money to buy the products first , have 2-3 people who doing the video review, then you can make 20 product reviews every week google will not punish you , because your site is of high quality like these big gys.
But that cost money, buying every week 20 products, paying 2-3 people every day.....then when possible in decent way buying backlinks....

I think in the best coubntry of the world= USA you will get bank loan as startup for this, but not here in europe.