[Amazon Aff] Big multiniche or niche specific site - what's better?

boleklolek

boleklolek

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Hello,

I'm seeing a lot of multiniche amazon affiliate sites where guy promotes all kinds of products from guns to flowers and children toys having so many articles (lets say 200-300) from all kinds of niches gives them a lot of traffic (I havent looked closely if they were using PBN but im almost sure they did but that doesnt matter)

While niche specific websites have way lower traffic due to being "closed" in their own niche therefore they are limited.

So my question is; is it better to have niche specific site or multiniche where you promote literally everything toys, guns, flowers, pool stuff etc. etc. etc. ?

Aren't SEO benefits better with multiniche?
 
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This is a good question. I have built both types of sites for clients before. It will largely depend on budget and time constraints. Big sites like you suggest can be time consuming to run with so many topics to cover and if you are having articles written also costly. I prefer to start small and add related categories later, so gradually increasing the size.
 
The idea for my site that I'm going with is rank in my niche (eg football jerseys) and then I'm going to turn it into an authority site (eg football equipment) that way can gain lots of traffic and still be relevant rather than promoting all sorts of products. Plus building an authority site means you could probably sell it easier in future as it's authority.
 
boleklolek said:
I havent looked closely if they were using PBN but im almost sure they did but that doesnt matter
Click to expand...

If your traffic will come from SEO, then it really matters. If you build a one-niche website, you have the benefits of a one-topic website (Google has been increasing them over the years) but it gets "more expensive" to build links to that website, because you are restricted to one topic/niche, and if you want to also have pages about a different subject, you need to make a new website and start all over with a new linkbuilding campaign.

I have also noticed these amazon affiliate sites with articles from very different niches, and my best guess is that they do it because they have built a MASSIVE PBN linking to it, and the benefit they get in terms of domain authority is far bigger than the lose they get in terms of topic relevance.

So, to answer your question, it really depends on your approach, and your resources. If you can build (or afford buying) a huge PBN, you can go the multi-niche route. But most people (like Holzr, you can read his journey) find it easier to get the benefits of a single-niche website, where all your articles remain topic-relevant (and you should build your links topic-relevant too)
 
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ender78 said:
If your traffic will come from SEO, then it really matters. If you build a one-niche website, you have the benefits of a one-topic website (Google has been increasing them over the years) but it gets "more expensive" to build links to that website, because you are restricted to one topic/niche, and if you want to also have pages about a different subject, you need to make a new website and start all over with a new linkbuilding campaign.

I have also noticed these amazon affiliate sites with articles from very different niches, and my best guess is that they do it because they have built a MASSIVE PBN linking to it, and the benefit they get in terms of domain authority is far bigger than the lose they get in terms of topic relevance.
Click to expand...
so you guys are saying "if you have the money to blow go for it" right?
 
boleklolek said:
so you guys are saying "if you have the money to blow go for it" right?
Click to expand...

Depends really, if you know the topic you are wanting to focus on (or are you outsourcing all articles).

I prefer to target specific niches with great focus keywords and then hope the buyers buy clothing, food etc while on Amazon and through my cookies.
 
MisterF said:
Depends really, if you know the topic you are wanting to focus on (or are you outsourcing all articles).

I prefer to target specific niches with great focus keywords and then hope the buyers buy clothing, food etc while on Amazon and through my cookies.
Click to expand...
And if you use prosciate or easyazon plugins you get 90 day cookies instead of the amazon normal 24hr ones
 
boleklolek said:
so you guys are saying "if you have the money to blow go for it" right?
Click to expand...

IDK. Honestly, I find it very difficult to say what way will work better. Even if you have the money, it might be better spent (in terms of ROI) with 3 different websites, all of them niche relevant but with a third of the links, than with just 1 website with 3 different niches and all the links pointing to it.

There may not be a "right" answer. It could be different depending on the competition, the niches, the links you are able to get... For what it's worth, I personally go the one-website-one-niche route, and like @Holzr I also end up making them authority sites. But I could be making more money with the other approach, I just don't know.
 
blogzandstuff said:
And if you use prosciate or easyazon plugins you get 90 day cookies instead of the amazon normal 24hr ones
Click to expand...
but you have to set the plugin to automatically ask to add to cart, and clickers have to add product to cart for 90 day cookie to insert right?
 
boleklolek said:
but you have to set the plugin to automatically ask to add to cart, and clickers have to add product to cart for 90 day cookie to insert right?
Click to expand...
I'm on a mobile so I'll have to check but if I remember rightly you can do it without using the cart, just change the setting so they go straight through to amazon when they click. I like the wish list and cart as it encourages more spending
 
blogzandstuff said:
I'm on a mobile so I'll have to check but if I remember rightly you can do it without using the cart, just change the setting so they go straight through to amazon when they click. I like the wish list and cart as it encourages more spending
Click to expand...
wow I didnt know that, can you give me a link where it is explained or explain how to do it? I never heard of this
 
well, I first started in 2008 with that multi niche stuff. was more a hobby than a real job.
went fully into YT, cause for the time of "one good article"; I could hammer out 5-10 excellent reviews, had NO competition, was instant #1 and blabla..
you get it. channel today makes 3digits a month...

now, that old "multiniche review SITE tanked over the years.
it is really hard to get niche specific links, get into HUMAN EDIT link lists (you can imagine how powerful they are if you know how to use ahrefs for that ;) ).
just leaves you with boosting DR with many general links or posts for your domain and hoping the juice flows to the articles.
it's kind of mess...

my smaller niche speciic sports sites make like 10x the money as the multiniche, got just some weird shops as competition andare "fire and forget".
I just occasionally build some links to them.

so, for me... I stick to niche specific.but,as I have stated that multiniche site, I am trying to milk it as much as I can.
you need PERFECT silo for that, great articles, and the whole shabang, cause for that multiniche review sites, even in my language, competion is a lot..
 
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