Amazing landing page optimization guide + case study from Moz

LosPollos · Sep 22, 2017

Came across this awesome guide that was shared in a super affiliates Facebook group and wanted to share it here. A lot of people in my professional and personal networks found it really helpful. It's packed with gems about page optimization with specific results to back it up, hope it can be useful for you guys starting with e-commerce!

https://moz.com/blog/cro-case-study

Some screens from the article:

ThopHayt · Sep 22, 2017

Interesting marketing article... some very good ideas, though I'm sure these were all split tested (and heat-mapped) before coming to these conclusions... so like all marketing/design advice I'm not going to take it as a one-size-fits-all, but rather a very good example of finding possible places to optimize. Thanks, good food for thought...

-ThopHayt

LosPollos · Sep 22, 2017

Yeah surely it's not a one-size fits all solution, but it's always good to see what's working for other people. I also really like that a lot of the clients for this product are older - personally I find it more difficult to understand the shopping tendencies of older customers online.

Nut-Nights · Sep 22, 2017

That site still post articles ? I last visited that shit in 2015.

LosPollos · Sep 22, 2017

Nut-Nights said:
That site still post articles ? I last visited that shit in 2015.

yes, indeed they do.

darulez · Sep 22, 2017

boring. in 2012 I found out a GREEN button converted 3 % better than a RED button.
and "download " was 2% better than "download now".

Do I get clickbaited backlinks now ?

Amazing landing page optimization guide + case study from Moz

LosPollos

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