Everytime I see a thread like this I go to ctrl + F and search the word "but". Just a weird habit I have.
The word "but" has been used 15 times in this thread so far. 11 / 15 coming from you. That doesn't mean much on its own. Not until you read why you're using this word or count how many excuses you've actually made. Which is quite a bit.
If you want my advice, stop thinking like an IMer and start thinking like a marine. Go read the book "
The Art Of War" right now (
shorter version). I'm rereading it for the 3rd time and every time I read this book I'm amazed. I find more and more parallels between all my successful ventures and all the strategies Tzu wrote about.
"
Sun Tzu emphasized the importance of positioning in military strategy. The decision to position an army must be based on both objective conditions in the physical environment and the subjective beliefs of other, competitive factors in that environment. He thought that strategy was not planning in the sense of working through an established list, but rather that it requires quick and appropriate responses to changing conditions. Planning works in a controlled environment; but in a changing environment, competing plans collide, creating unexpected situations."
QUICK & APPROPRIATE responses to changing conditions. Read his shit. Start adopting his strategy into your warflow.
Also, doing a
SWOT analysis is always helpful. Combine these 2 things together and go back to IM with a warlike mindset, you will succeed. You'll stop making excuses about writing. I remember doing my first authority site. I didn't even think about the writing aspect back then. All I had on my mind was $$$. If I wrote a sentence like, "XXX software is great because of blah blah blah" in my head I was writing "money money money money money money money money".
I didn't worry about my competitors because I KNEW what weaknesses and vulnerabilities they had. I KNEW I could exploit those vulnerabilities as long as I was tactical and ruthless in my approach. Then most importantly, I always picked battles I KNEW I could win.
If you pick battles you know you can win, if you know your competitors have gaping vulnerabilities (which many do) there's no way you can't be successful.
In war it's not even about winning. It's not about outranking some dude for the most competitive keyword. It's about occupying and dominating territory. By any means necessary. It's about
accessibility. If you have a small army (not making money) then you have limited accessibility. If you then drop $500 on random SEO services... you're further decreasing accessibility. You're destabilizing an already destabilized environment. The environment being that you have 5 soldiers. And you just walked everyone through a narrow pass littered with snipers. The snipers in this case being the fucktards in the marketplace who don't GAF if you rank. So you didn't even get defeated by your competitor....
you got defeated by your own army. Think about that.
One smart thing to do is pick keywords that nobody likes. Low competition. Keywords that don't look profitable. Then you send your spies out. Find those "shitty" keywords with covert buyer intent. That could easily be ranked for $25-$50 or by doing a bit of SEO yourself. Then you bring better weapons into that territory. As in better copy, better positioning, better execution. Brute force & exploit these "poor", vulnerable regions. Get a bit of cashflow rollin in. Like $200-$300 / month. Then enter more vulnerable territory. Once you've raised your flag in enough shitty areas.... then you get to slightly raise the stakes and move your troops more inland. Closer to the gold.
If I was you, I wouldn't even care about ranking in profitable niches. I'd care more about peeping SEO itself as an art and war strategy. Learning whats effective whats not and making it consistent. Then roll out your method to smarter niches. Do the same with other forms of marketing. Learn how to drive traffic with blog comments. Blog commenting is highly fucking effective when done right (all forms of marketing are). I see fake experts everywhere everyday writing about shit they don't know about. Maybe they do a popular post on ahrefs or something. Some fluffed out cheese that gets a lot of views. Where you dream about the SEO world being more transparent and doing more case studies. Then some little dude comes in and drops a bomb in your comment section. And everyone winds up reading that dudes comment & case study more than the original post. It's too easy to skim read fluffed out cheese but when you see real cheddar you stop, focus and read that shit.
Almost like a rap battle. Everyone needs a reality check at least 1-100 times a day. Incorporate this into marketing to get peoples eyes on you. Don't dream about being a real fucker or doing this and that.... be a real fucker and DO this and that. Be that mfkr people wanna know.
That's how you mobilize traffic. Move people from point A to point B then straight to the bank.
Good luck,
-BB