Question: Lets say a keyword supposedly gets 100 searches per day according to google. I'm finding that many people who are in the top 20 for a search term search for their site multiple times a day! Does this mean that the search numbers are greatly inflated? If 15 DJ's for instance are searching "Buffalo DJ" 3 times each a day, does that mean that there are really only 45 searches a day? Is there any google adjustment for that? Just seems like from what I'm seeing that most search terms have very distorted, inflated numbers... Thoughts?