i've been at BHW and have been testing different ideas for the past 4 months now. i think im on to something but the results are a lot lower that i am expecting. im promoting an offer through small targeted email lists that i have gathered myself, just sending them a response and recommending my affiliate hyperlink. leads are very warm, they email me about 'x' and i am responding with "sorry, x is not available anymore, but here is an alternative to x". stats: ive sent 270 emails over the past week 130 clicks (according to CJ stats) impressions: 2 conversions (on cj, they label this 'leads'): 1 so i made 1 conversion, with 130 clicks and 2 impression. i understand why the impressions are not 130. the first impression occurred with my only conversion, the 2nd impression was not a conversion. do you guys know why this 2nd impression is showing in my cj stats? also, i understand my conversion rate could be low because of a poor IM strategy or bad choice of product, however i have received around 15 responses saying things such as "thanks, i will give this a try" (if they do, that would mean a conversion for me) to them being interested and asking me more about it it costs them $4 to complete the conversion. i do tell them this in my email. they read that sentience before they reach my affiliate link towards the end of my email. with the 15 intrested responses, i would expect to have 5-8 leads, but still stuck at 1 im pretty sure my campaign strategy is a good one. i don't think i am overestimating my expected conversion rate. i have overestimated this in the past, recognized the faults and changed or dropped those campaigns pretty quickly. i think its more likely that i am doing something wrong involving cj, my aff links or something else. i am hoping you guys will have potential problems that i am not aware of. i am a little worried i am sending them conversions that i am not gaining credit for. anyway, i hope someone can help. if my IM strategy isnt going to work, i'd have no problem moving on but im not convinced thats the issue.