Actually the new beast is Funnel Flux. Much better than CPVLab / iMobiTrax / Thrive & Voluum combined.
You might say I'm biased since I'm the creator of this tool but everybody who tried it agrees.
It's developed with ease of use in mind + it gives you way more control than the other tools.
And it's the only tracker in the world that does not require to place any script or any conversion script on your pages!
The stats module tracks 63 metrics in addition to your custom fields, plus it has Funnel heatmaps and you build
your funnels visually.
Look at the funnel diagram below for example, it was created in less than 10 minutes, including the setup of the offer URLs.
The traffic is first being split between 2 optin pages. Once someone optins he is redirected to the first offer wall, on which there are links to 3 offers. There's also a link to a 2nd offer wall. On the 2nd offer wall, there's also 3 links to 3 other offers and a link to a 3rd offer wall. On that last offer wall, there are links to 4 offers
To setup this funnel, you just need to drop your landers/offers in the visual view and connect the nodes together.
And once again, there is NO need to place any script or any code on any page. Everything is being tracked and your funnel is fully functional just by setting up this funnel visually.
The heatmaps then shows you directly on this funnel, how your traffic is flowing on the different pages, where it drops off, which offers convert the best, what revenue is being generated for each offer etc... And you can filter these heatmaps by any of the metrics available, for example you could compare how the traffic from Bing Ads compare to the traffic from Facebook. Or how the traffic from the US performs compared to the traffic from the UK etc...
You can also use condition nodes anywhere in your funnels, very easily.
Look at this screenshot for example:
You have access to all the following tests for the condition nodes (and you can group them with OR and AND conditions):
Location: Continent
Location: Country
Location: City
Location: Timezone
Device: Type
Device: Brand
Device: Model
Device: Name
Device: Manufacturer
Device: OS
Device: OS Version
Device: Browser
Device: Browser Version
Device: Display Width
Device: Display Height
Device: Pointing Method
Device: Connection Speed
Device: Wifi Support
Device: NFC Support
Device: Dual Orientation Support
Device: Cookies Support
Device: 3rd-Party Cookies Support
Device: iFrames Support
Device: Embedded Videos Support
Device: HTML 5 Support
Device: Javascript Support
Device: Click-To-Call Support
Device: Click-To-SMS Support
Device: Click-To-MMS Support
Device: MP4 Videos Support
Device: MOV Videos Support
Device: FLV Videos Support
Device: WMV Videos Support
Device: Flash Support
Device: PDF Support
Connection: IP
Connection: ISP
Connection: User Agent
Connection: Referrer
Traffic Source
URL Tracking Field
Funnel Flux is way easier to use than any other tracker and at the same time it is much more powerful.
Here's a head to head comparison between Funnel Flux and Voluum - the video is a little bit long, if you can't watch it entirely go to around 17 minutes mark to see some great things that Flux can do and that cannot be done by any other tracker in the world:
