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altering big company logos for website logo use?

Discussion in 'BlackHat Lounge' started by t3c1992, Aug 18, 2012.

  1. t3c1992

    t3c1992 Newbie

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    Is it legal to alter a company logo like the apple logo, and use it on your blog site?
     
  2. buttulgly

    buttulgly Junior Member

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    If you plan to use this technique, the only question that needs asking is - Would you like KY with that? Or do you prefer going dry?
     
  3. t3c1992

    t3c1992 Newbie

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    I would like a more serious answer please. If I altered the logo enough could I use it for my own? and no not to sell apple products just mainly an apple blog.
     
  4. bananaman5000

    bananaman5000 Regular Member

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    i would not do that, just pay someone on fiverr to make you one
     
  5. Lazlo1967

    Lazlo1967 Junior Member

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    If it's even anywhere close you are going up against their lawyers. The standard is whether the average person might mistake it for the real logo with a quick glance and whether you are basically misappropriating it (which it appears is the case).

    Why do you want to do this?
     
  6. WizGizmo

    WizGizmo Super Moderator Staff Member Premium Member

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    If you were called out by the company in question, it would depend
    on how different the logo was from the original and would be brought
    to court for a judge's decision in the same way that a plagiarized
    song would be brought into litigation.

    Unless, you have BIG money to fight the giants in court, I would
    just forget it and walk away.

    "Wiz"

    PS: I moved this thread to the Black Hat Lounge.
     
  7. roamer

    roamer Power Member

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    The only way to do that is if your site is intended as a parody, and you make it REALLY clear. Any other use that can be (mis)construed as taking advantage of the brand, or dilluting it or infringing upon it, or you name it, and you're toast.
     
  8. myownhero

    myownhero Power Member Premium Member

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    If you do, I believe the worst thing that can happen is that they send you a DMCA and then you remove it. Still, probably wouldn't want to go through the hassle.
     
  9. t3c1992

    t3c1992 Newbie

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    hmm then what about a blog about company products with their name in your url? could I just have a disclaimer on the home page?
     
  10. t3c1992

    t3c1992 Newbie

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    any ideas on the post above?
     
  11. sungsg

    sungsg Newbie

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    For urls. if the name is available then you probably can use it, because there's no copyright on words from a dictionary. my name is sun and if I want to use Apple in my url I could, example: sungreatappledotcom or whatever --- however, Logos are trademarked and copyrighted and if some one other than the copyright holder uses it, then it's in an infringement with steep penalties/fines.
     
  12. t3c1992

    t3c1992 Newbie

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    thanks, I figured I would not be able to use the logo. I will proceed with the standard text logo and continue the site as is and hope for the best. Thanks BHW
     
  13. roamer

    roamer Power Member

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    Short answer: NO. Slightly longer answer: Not worth it, don't try it.

    Your example is valid only if your website does not mention apple's products, ie. it's a personal blog or it's about, say, apple pies. And this is just about a brand which is also a generic name. What about facebook? no, you can't use it. FacebookTop10 dot com? no can do, even if your website is about, uhm, horses.
     
  14. brkseven

    brkseven Regular Member

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    Outside fair use is dangerous, especially if you plan on using the logo to leech off some traffic and business for your own gain. In any case, you can't really take the logo and modify it, you should start from scratch, but this is less enforceable...
     
  15. buttulgly

    buttulgly Junior Member

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    Actually no. I can't. I just can't.

    If you are that naive to even ask this question, you do not belong on this forum. I would suggest a Warrior Forum membership may be more at your level.

    Apple's tradmark copyright page is 1959 words long, the TL;DR of which is 'if you misuse our stuff or even stuff that vaguely looks like our stuff, we own your arse' ... perhaps this might have been a better resource to spend your time on instead of asking noobish questions.

    Has commons sense on this forum nose dived in the last 6 months or so? Stealing stuff is not blackhat ... it is just laziness.

    Edit - if you do want to, um "borrow" someone's intellectual property, perhaps pick a company that would not want to sue you into oblivion with a massive legal dept for a bit of fun before breakfast.

    Ok, rant over.
     
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  16. SEOnetic

    SEOnetic Senior Member

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    Is there a point wasting time and money on this? Why not just hire a logo designer? They charge 50-250$ and you will get a good design too.
     
  17. CaseAndPoint

    CaseAndPoint Junior Member

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    To put it simply, if it looks similar enough for them to think you copied it, and if you get big enough, then you will have a problem, remember, it's not really what is "technically" legal, its what you can afford to pay to defend your case in court, so best to avoid that in general.