I just happened upon this website looking for ideas to generate leads for online dating today. I have a few ideas already such as "fake" profiles, etc. - NOT new; however, I am looking for fresh insights from others. One thing I did find researching competitors in order NOT to reinvent the wheel 1) mimick the concept (not plagerize or anything) 2) DNS forwarding on URLs. I found one very popular dating website doing this. Other areas of research is genuinely producing email marketing campaigns to build interest by offering education, what's-in-it-for-them approach (inbound marketing), etc. Thank you for allowing me to be part of this impressive group!