Over 49 % of searches = NO CLICK
SO 1000 SEARCH TERM ONLY EQUALS 400
https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/
3. Google’s ongoing attempts to answer more searches without a click to any results OR a click to Google’s own properties are both proving successful. As a result, zero-click searches, and clicks that bring searchers to a Google-owned site keep rising.
On mobile, where more than half of all searches take place, it’s a different story. Organic has fallen by almost 20%, while paid has nearly tripled and zero-click searches are up significantly. Even way back in January 2016, more than half of mobile searches ended without a click. Today’s, it’s almost 2/3rds.
49% = zero click
6 % to Google properties--- youtube
4% to ads
Almost 59% for Google
40% organic---- your site
SO 1000 SEARCH TERM ONLY EQUALS 400
https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/
3. Google’s ongoing attempts to answer more searches without a click to any results OR a click to Google’s own properties are both proving successful. As a result, zero-click searches, and clicks that bring searchers to a Google-owned site keep rising.
On mobile, where more than half of all searches take place, it’s a different story. Organic has fallen by almost 20%, while paid has nearly tripled and zero-click searches are up significantly. Even way back in January 2016, more than half of mobile searches ended without a click. Today’s, it’s almost 2/3rds.
49% = zero click
6 % to Google properties--- youtube
4% to ads
Almost 59% for Google
40% organic---- your site
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