- Nov 23, 2020
- 5,930
- 1,706
Here are the main points:
→ Hundreds (or thousands) of pages with low engagement. → Few pages per session. → Low time on page. → Low number of clicks from browsing to ads.
Traffic shouldn’t be your main factor; engagement is what really matters.
A simple analogy: If 100,000 people enter a store and only 10 make a purchase, that store has attracted the wrong audience.
Main reasons for this situation:
→ No content quality control. → No objective view of what “good” content is. → No way to manage content clusters.
How to fix it?
- Export data from GSC (monthly) for the last 16 months.
- Filter by top-performing pages.
- Accept the click losses before and after March.
- Identify URLs with the biggest losses.
- Extract GA4 data for engagement and conversions.
- Check queries for these pages.
- Start planning to remove the most irrelevant pages.
- The issue likely lies within these pages, as they likely have poor links, low country-specific traffic, and provide zero value overall.
Your goal is to attract engaged users.
How to achieve that is a whole other topic, but here’s your starting point.
→ Hundreds (or thousands) of pages with low engagement. → Few pages per session. → Low time on page. → Low number of clicks from browsing to ads.
Traffic shouldn’t be your main factor; engagement is what really matters.
A simple analogy: If 100,000 people enter a store and only 10 make a purchase, that store has attracted the wrong audience.
Main reasons for this situation:
→ No content quality control. → No objective view of what “good” content is. → No way to manage content clusters.
How to fix it?
- Export data from GSC (monthly) for the last 16 months.
- Filter by top-performing pages.
- Accept the click losses before and after March.
- Identify URLs with the biggest losses.
- Extract GA4 data for engagement and conversions.
- Check queries for these pages.
- Start planning to remove the most irrelevant pages.
- The issue likely lies within these pages, as they likely have poor links, low country-specific traffic, and provide zero value overall.
Your goal is to attract engaged users.
How to achieve that is a whole other topic, but here’s your starting point.