Allintitle vs "keyword" ?? help please

Hi I'm enteding to create a website where articles are based on LTK

My problem is when i find a keyword for ex:

Materiel De Peche Pas Cher

whene i type it in google using 2 methods like this

allintitle:Materiel De Peche Pas Cher it gives me ==) 6 results
"Materiel De Peche Pas Cher" it give me ==) 813 results


i've already done some research and i've found that in google search when you type "keyword" the results must be under 100 to be taken as a good keyword


what should i do ? whats is the difference between "Keyword" and allintitle : keyword and which one should i take in consideration ???



thank you so much

allintitle:keyword shows the number of pages using the keyword in the title of the page. Between the <title>... </title> tags.

"keyword" shows any page that uses the keyword or keyword phrase exactly as quoted anywhere in the content. So not just the title but any headline or in the content itself.

Also, "keyword" does not have to return less than 100 results for it to be a good, rankable keyword.

Those metrics are just guidelines to get a quick idea about the keyword. You need to do analysis on the SERPs to see the real story.

Alintitle is a good indication of what pages are directly targeting that keyword because for good SEO you want to include the keyword you are targeting in your Title.