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Allintitle results and ranking factor?

Discussion in 'White Hat SEO' started by SEOzack, May 22, 2020 at 8:13 PM.

  1. SEOzack

    SEOzack Jr. VIP Jr. VIP

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    Hi, all.

    How many of you use allintitle results outside the scope of KGR keywords and have found success with them?

    I have found a keyword I want to go after, search volume is around 2-3k competition is medium, yet the allintitle result for the keyword returns 6 results.

    The keyword itself, as mentioned, is medium difficulty, yet the allintitle result is ridiculously low. I can see why it is, though. The keyword will only be worth anything if I decide to create a brand and product then sell.

    How many of you guys use allintitle to scope for ranking factor and would it put you off or spur you on?

    @MisterF @WebMinati @BassTrackerBoats @Holzr @kn1ves

    And anyone else who has experience with different levels of keyword research.
     
  2. Holzr

    Holzr Jr. VIP Jr. VIP

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    I do, alot. KGR is all right but very constrained. Honestly, it's one of the best keyword difficulty tools out there. KD scores are alright but they only give you a snapshot of the top 10 results or so which is useful but doesn't give you much help to see how many people are competing for those top 10 places. It has it's limits and you need to know how to use allintitle right and how to apply it to keyword research as a whole but IMO it's very underrated. I'm just milking it as much as I can before Google probably will phase it out and other advance operators. It aint perfect but it's pretty darn useful.
     
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  3. SEOzack

    SEOzack Jr. VIP Jr. VIP

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    I know you’re a big fan of it.

    For me, I am just trying to understand it more.

    The keyword I’m looking at has 2-3k search volume. When I use Alli title the results are 6.

    The keyword itself shows as medium.

    In your, much more experienced, opinion, how would you feel about it?

    I know it isn’t tonnes of info to go off!
     
  4. EddieN

    EddieN Regular Member

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    Take those results with a pinch of salt.

    To Google, "the best headphones of 2020" and "best headphones of 2020" are the same thing.

    Still, allintitle "the best headphones of 2020" ommits "best headphones of 2020" result.
     
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  5. Holzr

    Holzr Jr. VIP Jr. VIP

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    Search intent matters a lot. It's really hard to say without knowing the keyword but as a rule of thumb one of the most important things to do is make sure the keyword makes sense from an English/grammatical POV, does it use another name for something, by that I mean is it a term, product, word people would say or would they call it something else?

    Here's what I'd consider a great looking keyword (,not from allintitle or KD etc. But from an English/grammatical/instinct POV.

    How to clean driveway without pressure washer
    How to clean shoes with toothpaste
    How to remove snow from driveway without a shovel
    Best shoes for chefs

    Keywords I wouldn't like 100%

    Best soccer shoes UK - I'm not a huge fan of keywords ending with countries but it's not a huge deal, just me being picky, anyway the point I'm trying to make here is the keyword is targeting the UK market yet soccer in the UK is called football so people would be searching for best football shoes/boots etc.

    In my experience it's quite unusual for a term with thousands of searches to only have 6 results so this is a little bit of a red flag for me but like I said, it's hard to comment 100% without knowing the keyword. Hope this helps somewhat.
     
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  6. Roger Marquez

    Roger Marquez Jr. VIP Jr. VIP

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    Care to elaborate on this?
     
  7. kn1ves

    kn1ves Jr. VIP Jr. VIP

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    I personally am not a big fan of the KGR formula. I prefer to manually check the SERPs rather than constrain myself to one certain formula due to the following reasons:
    • It’s not consistent (obviously)
    • It can confuse you because Google manipulate their SERPs according to the search intent and skew the KGR scores
    • Unless you’re doing this in bulk with a list of more than 1000 keywords or something it is always better to manually analyse the SERPs because you’ll have more accurate results
    Now coming to the problem at hand, the goal of keyword research is to:
    1. Find a KW with a decent search volume
    2. Find a KW for which you are confident you’ll be able to rank
    3. If the KW serves a buying intent (unless you’re trying to funnel that traffic later)
    With these goals established, for your keyword, look at the first 20 SERP results.

    First check their URLs, do they have the target keyword in the URL? This is a huge indicator as to how competitive the keyword might be. Since you can never point out the exact KW difficulty, the thing you're looking for is how many SEOs have tried tapping into this keyword? The next thing you're looking for is if those SEOs are any good. That's about it, if you master this you'll start sniping amazing keywords.

    The next thing you should do is check the basic on-page stuff like:

    • KW in title (Can be partial/LSI)
    • H1 (Doesn't matter for SEO really these days but SEOs are naturally inclined to put the keywords in the H1 tag)
    • If a schema exists or not (if the majority of SERPs are missing a schema, you might have a chance to steal traffic from the top website by getting the featured snippet)
    • Page Speed
    If all the SERPs have covered these things properly or you're still unsure of the competition, remember ranking always boils down to:
    • Authority of the site (+backlink relevancy)
    • Relevancy of the content

    All the best!
     
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  8. MisterF

    MisterF Moderator Staff Member Moderator Jr. VIP

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    I use KGR as part of my research, but then triple check the keywords using other tools. This is why I like Keyword Revealer for checking the Title, H1, Meta, wordcount etc.

    @SEOzack chuck the keyword into Google Trends, just to see how popular it is or the options alongside it.
     
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  9. dandan594594

    dandan594594 Senior Member

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    As people above I also use KGR as a research indicator, and having built 3 sites based on KGR can tell you without a shadow of doubt it's far from precise.

    With higher traffic KW's that break the true KGR rule, it's important to cross check the strength of sites ranking for close variations. KGR works best when the phrase includes an unusual identifier.

    From @Holzr examples "without" is word to focus on. If page 1 looks confused and showing results for "with" instead of "without" It's tells me google may need some better content focusing on the "without" query.

    However, I'd then dig deeper to find a phrase that includes more focus words ie;

    "How to clean driveway without pressure washer" - would become...

    "How to prevent mold on concrete driveway" - 2 substances and a location. A much more specific question.

    I'm currently building a new niche site and this time I'm going to use KGR in a new way. I'm building a 66 page high quality content silo, spread over 6 "head" terms and when complete will use KGR to feed the silos base pages. Instead of relying on them for traffic, using the fact they do almost always index and rank top 100 to interlink higher traffic keywords.
     
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  10. Holzr

    Holzr Jr. VIP Jr. VIP

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    It's kind of hard to explain, I might write up a post if I get some free time. However, it's important to not just use KGR/allintitle. It can be a great starting point or another thing to check but it needs to be used with a number of different methods.

    Excellent points, I agree. I was struggling to findmfind a way to explain more clearly but this is a great write up. The more specific the keyword the better. I like your examples. Agree, it's not perfect at all. Some KGR do poorly, others pretty good then some do insanely well.
     
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  11. dawid007

    dawid007 Regular Member

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    The parameter "Allintitle" shows you not how easy or difficult it is to rank a keyword, but how big your competition is.

    In other words: It does not show you how strong your competition is but how big.
    What you should analyze to find an easy keyword are the websites in the top 10. That's it.

    As we all know the KGR formula is...
    "Allintiel/Search Volume"

    Also what search volume data do you want to use?
    The one from Google, Ahrefs, Semrush, or MOZ...?

    Let's say you take a keyword which is searched for 1000 times a month according to Google and the same keyword on Ahrefs 300 times. You will find out your KGR value will differ greatly.

    And yes there are people who seem to have success with it. But this has nothing to do with this super formula.
     
  12. jaydip111

    jaydip111 Newbie

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    Great, this way you can surely say that this keyword rank easily or not.
    thanks for sharing.
     
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  13. Roger Marquez

    Roger Marquez Jr. VIP Jr. VIP

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    Waoooo, PANDAS RULEEEES!!
    [​IMG]
    [​IMG]
    I got this right, I use it as part of my whole keyword qualification/competitive analysis process.
    In other words: It does not show you how strong your competition is but how big.[/QUOTE]
    This is EXACTLY how to I see and take the allintitle search operator.
     
  14. nifras

    nifras Jr. VIP Jr. VIP

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    watching
     
  15. Roger Marquez

    Roger Marquez Jr. VIP Jr. VIP

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    What allintitle number you guys use as a rule of thumb when analyzing whether or not you should target a particular keyword?

    The reason why I ask this is that I am currently "niche "hunting" and I found many low-comp (apparently) commercial-intent keywords. For example, I found a ""Best X" keyword with these metrics...

    [​IMG]
    [​IMG]
    But, when running an allintitle search I get over 9.3k+ results...
    [​IMG]
    Weird how the Ahrefs SERP result with the most amount of links is the one with the lowest DR.

    What do you guys think? Would this be a niche you´ll be interested in diving into and build an affiliate site around it? (Product avg prices are $100-$300)
     
  16. dandan594594

    dandan594594 Senior Member

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    Yeah, after a quick look I'd go for a sub niche like "hunting bows". Which has 4 or 5 decent "types" for pillar style pages and then use KGR's like "what size recurve bow do i need for hunting" to build traffic and relevance for those pages.

    Not a niche I have much experience of though. Hunting generally seems fairly high comp, so specializing in one area would probably work best.