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"All in one" vs. "Specific" service

Discussion in 'Offline Marketing' started by SuperNoobInc, Apr 3, 2012.

  1. SuperNoobInc

    SuperNoobInc Regular Member

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    Just wondering; Do most clients prefer 'all-in-one solutions' or 'niche specific' service?

    Do you look more 'professional' when you offer only specific service; ie: Google Places - rather than PPC + Online Reputation + SEO + Everything.

    I read some articles/books saying that nowadays, people prefer 'niche specific' services.

    Its like going to a auto-service. Some are especially good at changing tires - cheap/nice/reliable, while some are good at repair general stuff. Then of course, there are many other services in an auto shop, but i never encounter an auto-shop that are 100/100 on every service they offer. You get the idea.

    Please share your experience. What do you think about this?
     
  2. Dropdown

    Dropdown Regular Member

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    I think this depends on the client and their knowledge of online marketing. If they have only heard of "The Internet can increase your sales" then a all-in-one solution might be your best bet, if they can afford it. If they have only heard of "SEO" or "PPC" then provide that specific service to them, and later on tell them there's more than just that that can help them increase their sales even more.
     
  3. bhspiderz

    bhspiderz Registered Member

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    I agree with Dropdown. I am currently building my business around a niche/package solution. The client offer page will give them the option to pick what they want or bundle options.

    As far as the perception of the business with bundle or niche I think it is all deals with presentation not so much what you offer.
     
  4. nimmivh

    nimmivh Regular Member

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    Normal peoples prefers all in one, experts prefers specific

    So you can choose one according to profit
     
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  5. rockong

    rockong Power Member

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    It'll really vary depending on who you're targeting. I think that most SEO companies fail because they try to be an "all-in-one" and they end up struggling to find the right clients. Why? Because they're all over the place. It's hard to give work to the "mass market" because it's hard to start somewhere.

    Instead, think of it this way: if you yourself chose a specific niche, your visions and direction of TARGETING that group will be SIGNIFICANTLY more clear. You'll know how to go after that group.

    Truth.
     
  6. SuperNoobInc

    SuperNoobInc Regular Member

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    Exactly what I thought; 9/10 SEO companies I encounter online offers like 10 services at a time.

    From a non-experienced client perspective, this can really be very confusing. They had no idea what the hell is PPC vs. SEO.
    Then they might came along other services like 'google places, video marketing, sms marketng' holy - they might not even know where to start,
    and think its too complicated?
     
  7. rockong

    rockong Power Member

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    @SuperNoobInc - Thanks buddy for confirming that

    Too many SEO companies try to sell tons of services to their potentials. Prove your value to their company first, and you won't have to struggle so hard to sell thereafter. Showing results = no problem with your clients asking "So what else can you do for me?"
     
  8. Dollwin

    Dollwin Registered Member

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    I've yet to start my business, but I was thinking of going with a model where I pitch one service (something like ORM) and from there, I can work up the rest of the services, try to get all-in-one at a slight discount.
     
  9. SuperNoobInc

    SuperNoobInc Regular Member

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    Looking for more inputs on this topic before starting my business. Thanks in advance once again.
     
  10. SethTurin

    SethTurin Jr. VIP Jr. VIP

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    It's interesting to me that you're thinking more about what your clients might want rather than asking potential clients. That would be step #1 -- recognizing of course that they might not know what they want, or might say they want x when they really want y.
    Doing this is a good step - create two sites and split test it, see which one gets more response.
    Also, what may help you decide when you create your site is not what you're offering, as much as what you want to do.
    Let's say you have 100 people coming to your new site. Half of them want a niche service or services. The other half want an all in one service.

    Which of those customers would be worth more to you (not just monetarily, but for your own sake)? Which would you prefer to work with? Would doing all-in-one work for 5 clients be more fulfilling or more potentially valuable than doing a specific service to 20 different clients? Keeping in mind that every time you switch from client to client, or job to job, you're losing time and effort while your focus shifts.

    There's a lot to think about in this, and I realize you're just starting out, but you should definitely consider what YOU want as well as what your clients want.
     
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  11. azguru

    azguru Elite Member

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    I think that clients who have no knowledge of SEO would prefer an all in one package because they don't have to think of their own strategies.

    More experienced SEO specialists will probably prefer specialization as they may have an SEO plan of their own.
     
  12. SuperNoobInc

    SuperNoobInc Regular Member

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    Thnaks for your input. Appreciated.
    The reason why I think this way is because to be frank, the reptuation of "SEO" isnt that great to many small businesses (thanks to those who spam their mail like crazy or provided low quality experienced to them). From my experience, more than 50% of small businesses have ZERO IDEA what seo is, or do not believe in SEO services (they think its scam).

    That is why my approach is really to focus something else, then slowly re-introduce them to SEO once again.

    For example, I might focus on "online reputation management" to begin with. Once they see the positive effective, they will probably be more please to spend a little more on 'internet marketing' and might be asking questions like "how can I get more traffic" etc.
     
  13. sup3rnova

    sup3rnova Junior Member

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    Proven from my business experience, I would say that specifics make it worth while. You can't be top 5 in 10 different areas, but you can specialize in a single one, and generate big bucks by selling you expertise. It takes more time to achieve it and since you offer only one service, it takes more time to find clients, but those clients you do find, will be ready to pay you a premium for your services. So I'd go for a specific service.
     
  14. verial

    verial Junior Member

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    Specific. I struggled in my copywriting career (that is, struggled finding clients) until I niched myself. Before that, people really had no reason to choose my service over the service of a more experienced copywriter. The same should apply to many businesses and services.
     
  15. jhonson5

    jhonson5 Power Member

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    I am personally in favor of all in one service. Your clients can be expertise or total amateur in IM. So in that case an All in one service would serve both their purposes. But I'm not against of Specific service. It helps you to keep your focus on what you are doing.
     
  16. SethTurin

    SethTurin Jr. VIP Jr. VIP

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    I am sure you have...but in case not, somehow, be sure to check out this series of awesome posts:

    http://www.blackhatworld.com/blackh.../354896-22-letters-17-000-profit-3-weeks.html

     
  17. hateandbreak

    hateandbreak Supreme Member

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    For me personally, it's not chasing the "all in one" deal type of thing. I prefer
    to do one specific types of services in different areas whether 'offline' or 'online'.

    That way it won't have a potential client thinking your gonna charge them for
    all of the services, and you can better focus on finding clients that meet your highest
    ticket services/products instead of being confused on what to do first.
     
  18. maddy_i5

    maddy_i5 Junior Member

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    I do not prefer all in one service, it depends on your clients.