Alexa Rank - How much does it really matter?

How much does Alexa Rank really matter anymore?

Clearly, it can be used as a measure of your sites success as you watch it go up and down, but does it really effect anything more then that?

Thoughts and opinions welcome

 

I think ALexa rank matters to decide the rankings on Google. More the number of visitors to a page it has more authority.

 

It's mostly cosmetic and not very accurate at times.

 

Alexa rank does not really effects for google search engine ranking point of view.

Its only based on the traffic of the site

 

I can say that it is unaccurate.
I did a simple test with my sites, the stats showing on Alexa were wrong. I don't rely at it at all.

 

I've never given it the time of day - and I don't think the big G does either.

I can't imagine them placing too much trust on outside figures, especially ones so inaccurate.

 

Alexa does not give any influence in rankings according to me. I actually never saw what is my Alexa rank for my websites.

 

General Rulet: Less the alexa greater is the visibility. I saw many sites with alexa around 5 million and wondering about number of visits. But in my opinion alexa around 10,000(low budget site) will be good.

 

I just use it as a feel good treatment, If a site of mine is below 1 mil it makes me feel good.