Ai Tools for optimization?

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blackstruck

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Hey everyone,

I’ve been experimenting with AI for my iGaming campaigns lately, mainly using Gemini/ChatGTP for copy, scripts, and some basic market research (though I still find AI info a bit hit-or-miss for niche markets).

For creatives, I’ve been using Nano Banana and DALL-E, but honestly, I always end up doing manual "human" tweaks. It feels like users are starting to get tired of that "perfect" AI look—it just doesn't feel real enough for high-stakes conversion.

But beyond the creative side, I want to talk about performance. How is everyone actually using AI for PPC optimization in iGaming?
  • Are you guys trusting the "Black Box" (Advantage+ / PMax) to find high-LTV players, or still keeping it manual?
  • Anyone using AI to feed better signals through CAPI or for predictive bidding?
  • Any tools that are actually helping with ROI/FTDs, or is it all just hype for now?
Would love to hear what’s actually working in your stack. Cheers!
 
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From what I’ve seen, AI helps more on signal quality than full automation. CAPI + good event mapping still beats “black box” alone. Advantage+/PMax works, but only after feeding it clean data.
 
AI tools can help a lot with optimization. For PPC, I trust AI like Advantage+ and PMax to find high-LTV players, but I still keep an eye on manual adjustments. CAPI's good for feeding signals, but predictive bidding is hit or miss. For ROI/FTDs, tools like Nano Banana or even tweaking DALL-E outputs can help with creatives, but you’re right, some human touch is still needed. Not all AI tools deliver, but if you mix them with manual input, it can work better.
 
I have seen good results with jasper. it helps to create and optimize content faster for better performance.
 
AI works in iGaming PPC only when your data is solid. Advantage+ / PMax are good for scaling but not reliable for high-LTV players, so I still keep manual campaigns running for control. The biggest improvement comes from sending FTD and deposit value through CAPI instead of just registrations. Also, raw/UGC-style creatives outperform polished AI ads right now. Without strong signals and tracking, AI is mostly hype.
 
hey man, i mostly use ai for copy + ideas, not full ppc. for optimization, sometimes feed ai with capi data for better signals, but i still check campaigns manual. pmax/advantage+ ok for testing but i dont fully trust it for big $ yet. creatives, yup need human touch always. ai hype yes, but small help possible.
 
I usually use surfer SEO. it analyse top ranking pages and gives clear suggestions to optimise content better.
 
blackstruck said:
Hey everyone,

I’ve been experimenting with AI for my iGaming campaigns lately, mainly using Gemini/ChatGTP for copy, scripts, and some basic market research (though I still find AI info a bit hit-or-miss for niche markets).

For creatives, I’ve been using Nano Banana and DALL-E, but honestly, I always end up doing manual "human" tweaks. It feels like users are starting to get tired of that "perfect" AI look—it just doesn't feel real enough for high-stakes conversion.

But beyond the creative side, I want to talk about performance. How is everyone actually using AI for PPC optimization in iGaming?
  • Are you guys trusting the "Black Box" (Advantage+ / PMax) to find high-LTV players, or still keeping it manual?
  • Anyone using AI to feed better signals through CAPI or for predictive bidding?
  • Any tools that are actually helping with ROI/FTDs, or is it all just hype for now?
Would love to hear what’s actually working in your stack. Cheers!
Click to expand...
i use ai for basic copy but manual is still king for igaming, pmax is okay but u need good signals or it just wastes budget.
 
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