u need to focus on Identity verification…. Social media will require verification that you are human moving forward. Most likely path forward is paid subscriptions like Twitter (event though Reddit hate it). Which begs the question… what will become of advertisement once social media migrated to a subscription service?
NB: Thin foil hats will hate it, but they are a minority. The vast majority don’t give a damnsince social media is used for promoting real world stuff, dating, finding friends etc. not dank basement memes and anime.