The interesting thing about your observation is that it doesn't apply across the board.
Highly competitive niches such as forex or certain health niches, and don't even get me started with certain legal topics, aren't too friendly to AI because of the level of competition.
Regardless, what the OP mentioned is undoubtedly true.
The question is how long will it remain true.
There are three directions to this.
First, the status quo will persist for a very long time, meaning AI content generation has turned Google into its bitch.
That's a distinct possibility, but I don't think Google will continue to want its pants down its ankles and get rammed by AI for the foreseeable future.
Things will come to a conclusion sooner rather than later.
There's too much money, and the risk of a degraded brand is all too real for Google to ignore this situation.
The second possibility is scarier for everybody concerned.
ChatGPT has ushered in a new era in consumer expectations.
Since people are getting used to getting the "answer" from a search interface, Google will be forced to abandon its current search display format.
This is bad news for everyone in this forum and advertisers because there can only be one answer.
Regardless of how many citations or sources Google puts at the bottom, people aren't going to click on that.
They will just look at the "answer" and walk away.
If this happens and becomes the preferred market standard for search results, it's game over for SEO as we know it.
There are two distinct possibilities if this happens.
There will be a switch to expert-driven data, which basically closes the door to most entrepreneurs, or there can be some happy accommodation where Google finds a way to split revenues among data sources.
But that's still too murky at this point.
It's important to note that there's still money to be made even if scenario two plays out.
Sure, a horse and buggy driver in the late 1890s was driven out of a job when cars debuted, or trains became all the rage.
But eventually, things sort themselves out.
This is what economists call creative destruction.
Many old jobs will disappear, and new economic roles will rise.
The question is whether you have what it takes to look at what's happening and figure out how to make money off AI after the switch to answer or search-driven search format.
The third possibility is that there will be a happy accommodation between search results as they exist now and a chat interface.
This can lead to minute and highly-detailed data, enabling searchers to drill down and find the exact application of the information they find on the internet.
This is the best scenario because everybody comes out as a winner.
The searcher gets useful information, publishers still get paid, and search providers become more indispensable than ever.
Will this happen? It all depends on how search companies will respond to the ChatGPT challenge.
One thing is clear: ChatGPT and OpenAI will probably not be the category leaders five to ten years from now.
As we've seen with Friendster, MySpace, and earlier search engines, the ones that get the first-move advantage do not necessarily transform into the eventual winners of their respective spaces.