Again, Google on keyword density

In an official course from google, they wrote "keep your keyword density below an industry standard of 2%, this means that 2% of the words on the webpage or fewer should be target keywords."

Again, from the google search team, Danny Sullivan replies there is no such thing as keyword density, those who wrote the course are not from the search team.

Keeping confusing SEOs. Good job BIG G!


https://www.seroundtable.com/googles-digital-marketing-certification-course-seo-advice-33390.html

It is in their interest to confuse search engine optimization tactics.

UPDATED:

THEY REMOVED KEYWORD DENSITY.

Now we know keyword density 100% works

https://www.seroundtable.com/google-drops-word-count-keyword-density-slide-33399.html

Doing exactly opposite of what Google suggests always works if you manage to not get caught

i have a competitor that they keeps writing repetitive keyword in the article, and it actually works well. Their content is looks like using surfer seo though.

I do not pay attention to such confusing stuff and only focus on what the standard basic SEO practices are. Indeed keyword density matters. You need to keep the focus keyword limited to acceptable level for the length of your article. I use Yoast SEO plugin to manage that. It lets me figure out how many times my focused keyword is appearing in the post.

If you really believe that keyword density doesn't matter then try flooding your one of your article with excessive focused keywords and see the results in couple of weeks. You will get the answer.

Here's a fact I personally discovered:

- Wrote an article, keeping keyword density around 0,5%, or in other words, didn't even bother about it, kept it normal. Shit ranked on page 7

- Updated article 10 days ago with the main keyword up to 2.5%. Shit moved to page 2 in a few DAYS.

- Updated article again 3 days ago with all the search terms from GSC that my article was ranking for, but wasn't in the article. Shit moved to #7

So, my own conclusions as a complete SEO beginner are that while keyword density IS important, it goes hand in hand with related/semantic keywords, otherwise known as topical keywords.