I have 2 backlinks to my main website.
Competition for my keywords is high. But in general my industry has tons of old domains and old outdated website designs that's not responsive and looks like they're from the early 2000's.
In terms of the landing page, the content I have is low word count and more product images and links to those products that have descriptions that are also relatively low. Under 300 words.
Keyword density for everything is also relatively low, most are repeated less than three times. However, I've interlinked them a lot.
Link Velocity is very low. Maybe 1 link every 4 weeks? (First time I heard this term I believe this has something to do with amount of backlinks per x y z time frame?) I sometimes get non link factors like a newsletter linking to my website for example.
My current landing page DA is 5 and PA 21 mR 2.58 according to moz toolbar. If this helps.