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Affordable SEO Software?

Discussion in 'White Hat SEO' started by informavore7, Sep 27, 2016.

  1. informavore7

    informavore7 Newbie

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    Hi - was using SEO Powersuite and liked its backlink and keyword tools. However, in addition to the license fee they charge they also have a monthly fee for updating their algo. It comes to about $1000 a year but that is too much for the company I work for now. Is there anything out there that is decent but cheaper? I was thinking about semrush which is slightly cheaper. Would like any opinions. Thanks.
     
  2. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    I used to use powersuite too. I manage more sites than they can handle in a single project so I had to look elsewhere for solutions. You are right that they have subscription costs... its the only way the software can stay working so I don't fault them for their business model on that... they aren't conning you... just need to keep getting paid to keep it all working.

    Like I said I moved on... I found the sample of rankings data is good enough in Google Search Console. My SEO improved when I stopped using keyword planner and started using Google Trends more. And my SEO went off the hook when I started reporting on SEO revenue with Google Analytics using ecommerce tracking.

    So technically it is possible to do millions $$$ in SEO attributed sales without licensing any SEO software.

    And I'll get you started... It all starts by using the meta keywords tag to keep track of each page's target search term. (See meta keywords is still useful for something!)

    Then instead of caring about rankings care more about $$$ from SEO. The work you do and the keywords you target will all change once you focus on the right business goals.
     
  3. informavore7

    informavore7 Newbie

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  4. informavore7

    informavore7 Newbie

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    Thanks for the reply. Yes, I like SEO Powersuite and it's not very expensive in the grand scheme of things - my company is looking to cut costs however - so it's going out. I haven't used the meta keywords tag so I'll have to learn about that.
    What do you use, if you don't mind me asking, for competitive analysis? Just old fashioned legwork or software?
     
  5. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    I largely create my own tools now, but I made the exact transition you are making a number of years ago. I took it as an opportunity to reinvent how I conduct SEO and it was a real growth moment not just for the free clicks but for me as a person doing SEO.

    My advice... before you get into tools re-evaluate the problem you actually want to solve. Do a few iterations by hand so you understand the problem and its challenges very well. Once you find success doing it by hand then look for tools or ways to automate or scale your successes.

    I spent a lot of time drooling over keyword reports and rankings data, but when I really scrutinized what I had done later I found I spent a lot of time on things that wont make money and neglected tons of easy wins that do.

    Tools are tools... knowing the business, knowing the customer, and knowing SEO do not manifest from the tools. You might not even need the tools. For example.... used to check rankings daily... now I only check them if SEO revenue falls which is maybe once or twice a year. The value of a rank checker has been significantly demoted in my routine. My employer doesn't need to pay for all that daily rank checking. I freed up time to work on things that helped SEO revenue.
     
  6. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    Excel. Put them in a spreadsheet start measuring factors and see what correlates with ranking position in your space.

    (I have automated this for my purposes. But everything my software does you can do in just about any spreadsheet program.)
     
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  7. informavore7

    informavore7 Newbie

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    Thanks - yes I think you're right. No one here cares about ranking - rather they care about the right kind of traffic - very specific. There are a lot of things I don't use within the purchased tools I have simply because I don't need to. I prob could accomplish much the same with Excel. Thanks so much for your advice!