Targeting a few different ones at once with paid traffic is definitely ambitious. If Google Ads didn't work out because of the virtual card thing thats a bummer. Honestly you could try other platforms like LinkedIn Ads if you're going for a more professional audience or maybe even Facebook/Instagram if the tools have wider appeal. Taboola or Outbrain could be worth a look too for content-based ads. Success depends a lot on how well your landing pages convert and how specific you can get with your targeting ya know?
Thanks a lot for the thoughtful reply, really appreciate it!
Yes, I agree. running paid traffic for multiple SaaS tools is a bit ambitious, but I’m planning to start small and test each one separately to see what works. I’m focusing on making the landing pages as relevant and targeted as possible for each tool’s audience.
Google Ads was a bit frustrating due to the virtual card issue, and Microsoft was even stricter. So I’ve been looking into alternatives.
LinkedIn Ads sounds interesting, especially for tools with a professional use case, though the cost per click does seem a bit high. Facebook and Instagram might be worth trying too if the product has broader appeal. I haven’t explored Taboola or Outbrain yet, but your suggestion got me curious. Native content-based ads could work well if I can position the tools with some valuable content.
You’re right — at the end of the day, it all comes down to how well the landing page converts and how specific the targeting is. I’m trying to get better at both.
If you’ve personally tried any of these platforms for SaaS, or if you have tips on what kind of creatives perform best, would love to hear more.
