- Jul 19, 2022
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Here's some useful information for new members:
An affiliate program is a set of conditions put forward by the advertiser to work with a product (service or goods). It includes the description of the offer, the type and complexity of the conversion, the size and order of payments, restrictions, bans, as well as user flow and KPI (for some categories).
In simple words, an offer is a product, service, or goods that the advertiser is offering to drive traffic to, as well as the terms and conditions of working with it.
Categories of offers by accessibility in CPA networks
Usually, the advertiser is interested in making sure that as many affiliates as possible have access to the offer. Some offers require a special approach to promotion, so they are restricted from the bulk of webmasters. There are following groups of offers, according to their availability in CPA-networks:
-Public
Public offers, placed in aggregators of affiliate networks and available to any webmaster after registration.
-Offers on demand (VIP-offers).
For receiving access, it is necessary to send an application, indicate the traffic source and answer the manager's questions. Sometimes a short interview is required.
VIP-offers require certain responsibility of arbitrageurs when working with them, therefore affiliates do not give access to just anyone.
-Private
Offers, which, for one reason or another, are not available on the public platform. They are issued strictly by request to teams or individual arbitrators, who managed to prove themselves.
Private offers are available to a relatively small group of webmasters, which allows you to earn more money from traffic due to low competition.
Popular categories of offers
Almost any online business is suitable for the CPA model, which is why all legal (and not so legal) Internet goods and services are represented in affiliate programs. The most popular categories of offers for CIS webmasters are the following:
-Merchandise
This category includes any physical goods that can be sold online: tools, appliances, clothing, accessories, housewares, As-seen-on-TV and so on.
-Nutra
A broad vertical of products on the topic of beauty and health: dietary supplements, grooming cosmetics, weight loss products. It can also include a range for adults, such as potency capsules. Nutra/Natural includes all non-drug medicine. In other words, anything you can buy in a pharmacy without restrictions or a doctor's prescription is Nutra/Natural.
-Dating
Online Dating. A popular group of offers, varying in age restrictions: Mainstream dating (regular dating apps and sites), and Adult (services for more explicit encounters).
IMPORTANT: Don't confuse adult-dating and adult-verticals. Many webmasters and arbitrageurs put adult dating and 18+ traffic itself in the same category. This is a misconception. Adult-dating does not always work well for adult traffic because every offer has a specific target audience which determines its approach to promotion.
-Gambling
Slots, slot machines, casinos - everything that is somehow related to gambling.
Where to find information about the offer ?
Offers are presented as cards in CPA networks, so the webmaster can easily select an offer. An offer card is a short description of the product and its conditions. It includes:
-Description of the product.
The list of the main characteristics of the product.
-Available GEOs
The regions in which the advertiser permits the offer. Depending on the country, the conditions are set, the requirements for the quality of traffic are formed, and the payment is determined. GEO in marketing is divided into three groups: Tier-1, Tier-2 and Tier-3.
Tier of the region is determined by the development of the national economy, the level of competition on the advertising market, its accessibility, the value of the median income, etc.
-Traffic conditions.
Sources of traffic: social networks, pushes, teaser networks, banners, native ads, clickers, SEO. Allowed and prohibited sources change depending on the offer and vertical. For example, most often it is not allowed to pour from pushes for gambling, and to run contextual advertising on the brand for e-commerce.
Also, the terms specify what traffic will not be paid: affiliate program has the right not to pay the webmaster, if they catch him in a fraud or other method of fraud. Some offers have limits (drops). All that the webmaster poured over the set values will not be paid.
-Hold (if any).
Hold is a period of charge on webmaster's balance and quality check of leads by an advertiser. Payment per lead - amount webmaster receives for each target action performed by client. On Cash-on-Delivery and some other offers, commodity advertisers and affiliate networks practice hold periods on payments, checking the percentage of redemption of parcels.
-KPI and User flow
KPIs are key performance indicators of leads which are used by advertisers to analyze the quality of their traffic. And the User flow is the type of conversion and the entire path of the user from the page of the offer to the target action.
-Price on the landing page
All products have an actual price the customer is willing to pay when purchasing. It should adequately correspond to the quality of the product. When a product is offered with a strong overpricing, advertising networks (Facebook Ads, TikTok Ads, Google Ads) regard such ads as low-quality e-commerce or scam e-commerce.
For some verticals, the advertiser designates call center and delivery features. The card may also include:
What happens if you don't comply or don't know the terms of the offer?
Failure to comply with the terms of the offer can lead to all sorts of trouble: from non-payment to complete blocking of the account. The advertiser always reserves the right not to pay for unsatisfactory traffic. If the affiliate program, when investigating the situation, confirms that the arbitrator has violated the terms, no remuneration will be paid.
The field of advertising arbitrage is relatively small. A bad reputation is very likely to go beyond the affiliate program and stick with the webmaster for a long time.
Why is it important to know?
Most of the problems when working with affiliates occur due to inattention of arbitrageurs, as well as due to lack of experience. Always carefully study the terms and conditions of an affiliate, as well as ask your manager for help. A moment's carelessness and ignoring simple rules can cost you all your earnings.
An affiliate program is a set of conditions put forward by the advertiser to work with a product (service or goods). It includes the description of the offer, the type and complexity of the conversion, the size and order of payments, restrictions, bans, as well as user flow and KPI (for some categories).
In simple words, an offer is a product, service, or goods that the advertiser is offering to drive traffic to, as well as the terms and conditions of working with it.
Categories of offers by accessibility in CPA networks
Usually, the advertiser is interested in making sure that as many affiliates as possible have access to the offer. Some offers require a special approach to promotion, so they are restricted from the bulk of webmasters. There are following groups of offers, according to their availability in CPA-networks:
-Public
Public offers, placed in aggregators of affiliate networks and available to any webmaster after registration.
-Offers on demand (VIP-offers).
For receiving access, it is necessary to send an application, indicate the traffic source and answer the manager's questions. Sometimes a short interview is required.
VIP-offers require certain responsibility of arbitrageurs when working with them, therefore affiliates do not give access to just anyone.
-Private
Offers, which, for one reason or another, are not available on the public platform. They are issued strictly by request to teams or individual arbitrators, who managed to prove themselves.
Private offers are available to a relatively small group of webmasters, which allows you to earn more money from traffic due to low competition.
Popular categories of offers
Almost any online business is suitable for the CPA model, which is why all legal (and not so legal) Internet goods and services are represented in affiliate programs. The most popular categories of offers for CIS webmasters are the following:
-Merchandise
This category includes any physical goods that can be sold online: tools, appliances, clothing, accessories, housewares, As-seen-on-TV and so on.
-Nutra
A broad vertical of products on the topic of beauty and health: dietary supplements, grooming cosmetics, weight loss products. It can also include a range for adults, such as potency capsules. Nutra/Natural includes all non-drug medicine. In other words, anything you can buy in a pharmacy without restrictions or a doctor's prescription is Nutra/Natural.
-Dating
Online Dating. A popular group of offers, varying in age restrictions: Mainstream dating (regular dating apps and sites), and Adult (services for more explicit encounters).
IMPORTANT: Don't confuse adult-dating and adult-verticals. Many webmasters and arbitrageurs put adult dating and 18+ traffic itself in the same category. This is a misconception. Adult-dating does not always work well for adult traffic because every offer has a specific target audience which determines its approach to promotion.
-Gambling
Slots, slot machines, casinos - everything that is somehow related to gambling.
Where to find information about the offer ?
Offers are presented as cards in CPA networks, so the webmaster can easily select an offer. An offer card is a short description of the product and its conditions. It includes:
-Description of the product.
The list of the main characteristics of the product.
-Available GEOs
The regions in which the advertiser permits the offer. Depending on the country, the conditions are set, the requirements for the quality of traffic are formed, and the payment is determined. GEO in marketing is divided into three groups: Tier-1, Tier-2 and Tier-3.
Tier of the region is determined by the development of the national economy, the level of competition on the advertising market, its accessibility, the value of the median income, etc.
-Traffic conditions.
Sources of traffic: social networks, pushes, teaser networks, banners, native ads, clickers, SEO. Allowed and prohibited sources change depending on the offer and vertical. For example, most often it is not allowed to pour from pushes for gambling, and to run contextual advertising on the brand for e-commerce.
Also, the terms specify what traffic will not be paid: affiliate program has the right not to pay the webmaster, if they catch him in a fraud or other method of fraud. Some offers have limits (drops). All that the webmaster poured over the set values will not be paid.
-Hold (if any).
Hold is a period of charge on webmaster's balance and quality check of leads by an advertiser. Payment per lead - amount webmaster receives for each target action performed by client. On Cash-on-Delivery and some other offers, commodity advertisers and affiliate networks practice hold periods on payments, checking the percentage of redemption of parcels.
-KPI and User flow
KPIs are key performance indicators of leads which are used by advertisers to analyze the quality of their traffic. And the User flow is the type of conversion and the entire path of the user from the page of the offer to the target action.
-Price on the landing page
All products have an actual price the customer is willing to pay when purchasing. It should adequately correspond to the quality of the product. When a product is offered with a strong overpricing, advertising networks (Facebook Ads, TikTok Ads, Google Ads) regard such ads as low-quality e-commerce or scam e-commerce.
For some verticals, the advertiser designates call center and delivery features. The card may also include:
- Several landing options;
- Multiple pre-lending options;
- Different stats data (CR, EPC) for the affiliate network offer.
What happens if you don't comply or don't know the terms of the offer?
Failure to comply with the terms of the offer can lead to all sorts of trouble: from non-payment to complete blocking of the account. The advertiser always reserves the right not to pay for unsatisfactory traffic. If the affiliate program, when investigating the situation, confirms that the arbitrator has violated the terms, no remuneration will be paid.
The field of advertising arbitrage is relatively small. A bad reputation is very likely to go beyond the affiliate program and stick with the webmaster for a long time.
Why is it important to know?
Most of the problems when working with affiliates occur due to inattention of arbitrageurs, as well as due to lack of experience. Always carefully study the terms and conditions of an affiliate, as well as ask your manager for help. A moment's carelessness and ignoring simple rules can cost you all your earnings.