Affiliate Program Questions

My company setup an affiliate program and offers a x% commission per sale for each success sales an affilaite referred.

However, we're also doing PPC to get targeted traffic to our site. As we studied the conversion path of a sale,

we discovered sometimes a sale came from the PPC source and in between the customers visited an affiliate

site and then they bought our products from them (With the affilaite cookie set in the customer's device browser) .

This means the conversion was calcuated to that affilaite and hence he/she made a comission.

Our problem is when we calculate the ROI of the store, it appears to be lesser than if we don't have the affiliate

program in place though the sales figure is more.

So does anyone how do we fix this? Thanks

I don't think there is a way around it.

Unless you can setup the ppc as an affiliate URL. so that way it 's already associated with an affiliate (you!)